With 318 bends over a distance of 17.7 kilometres, the 'Tail of the Dragon' is considered one of the most dangerous roads in the world. On the border between the US states of North Carolina and Tennessee, the MINI John Cooper Works impresses with top-performance and agility combined with absolute confidence.
Top performance, maximum comfort, and modern driver assistance systems: the MINI JCW Countryman is the perfect companion for a visit to Asheville in the state of North Carolina.
+++ Homage to the winning vehicle of the 1965 Monte Carlo Rally. +++ Exclusively available on the MINI JCW 3 Door in Canada. +++
+++ The striking Deus Ex Machina Concept makes its North American debut. +++ Test drive the new generation of MINI products at an exclusive area on Level 500. +++
Advisors demonstrate how personalization and personality make MINI stand apart.
With the MINI Paul Smith Edition, two iconic British brands are writing another chapter in their shared success story, combining British style with unmistakable design.
+++ With 288,290 vehicles delivered, MINI is significantly above previous year (+17.7%) +++ Over 100,000 fully electric vehicles delivered to customers +++ Every third MINI sold worldwide is now fully electric +++ Growth across all sales regions +++ John Cooper Works sub-brand continues success +++
The new MINI Paul Smith Edition marks the next step in the successful collaboration between two British icons. This partnership is grounded in shared values of craftsmanship, creativity and innovation, combining MINI's distinctive appearance with Paul Smith's remarkable design language. The new edition for the MINI Cooper Family stands out with a unique look featuring a British twist.
MINI presents the next milestone in its cooperation with Paul Smith in Tokyo whilst showcasing their current model range.
The MINI Cooper Convertible S turns every bend into an intense driving experience. The powerful two-litre engine with 204 hp delivers acceleration, wind noise and a sporty sound.
MINI presents, in collaboration with lifestyle brand, Deus Ex Machina, two exclusive one-off John Cooper Works cars. Celebrating MINI’s storied racing history, the two cars represent a shared enthusiasm for motorsport and customisation, each built with distinct design, function and creative innovation at their core.
66 years of MINI – over six decades of go-kart feeling, innovation and unique design. It was in Great Britain that the success story of an original began in 1959 with the Classic Mini, which still conquers the roads and makes hearts beat faster today.
+++ BMW Group expands the range of My Trips driving statistics for the My BMW App and MINI App +++ The driver’s carbon impact is based on their vehicle’s footprint and routes driven +++ Available for selected models with all types of drive system +++
Top racing performance, impressive endurance and genuine team spirit: MINI John Cooper Works and Bulldog Racing achieve another spectacular success in the SP3T class at the 24 Hours of Nürburgring.
Their motto was: Anyone who doesn't believe in miracles is not a realist. Paddy Hopkirk made the British small car a motorsport legend with his overall victory in the Monte Carlo Rally 60 years ago - Timo Mäkinen and Rauno Aaltonen repeated the triumph in 1965 and 1967. Successes that shook up the sports establishment and changed and shaped the MINI brand until today.
Investment will transform MINI Plant Oxford to an all-electric production site from 2030. Production of two new electrified models – MINI Cooper 3-door and MINI Aceman - will start in the UK in 2026.
As a 3-door model in its fifth generation, the purely electric MINI Cooper underscores the brand’s tradition with hallmark MINI design while at the same time symbolising the all-electric future. Electrified go-kart feeling and an immersive user experience take the MINI DNA to a whole new level.
The MINI brand, which has been the epitome of inspiring mobility in urban environments for 64 years, combines locally emission-free driving in urban traffic with a unique emotional experience.
The MINI Cooper SE offers the perfect combination of locally emission-free mobility and the typical MINI driving pleasure. Thanks to its famous go-kart feeling and impressive agility, it is a loyal companion in Hamburg's city traffic.
The sound, the thrill, the atmosphere: the Goodwood Festival of Speed celebrates motorsport and automotive culture in a unique way. At this year's 30th anniversary edition of the festival in West Sussex, England, the MINI John Cooper Works 1to6 Edition made its racing debut at the legendary hillclimb.
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