The Aurora 2025 returned from June 27 to 29 at Norrvikens Trädgårdar, showcasing a remarkable collection of unique vehicles. In this exclusive setting, automotive culture, art and Scandinavian style come together in a fascinating way. A special highlight this year: the presentation of four BMW Art Cars from the world-famous BMW Art Car Collection.
From September 4 to 7, Frieze Seoul will open its doors at COEX in Gangnam for the third edition of the internationally renowned art fair in Asia. As one of Frieze’s long-term global partners since 2004, BMW will be celebrating two special premieres at this year's fair.
+++ The internationally renowned artist’s project transforms the BMW M Hybrid V8 race car into a performative work of art +++ Mehretu's BMW Art Car will compete in the 24 Hours of Le Mans endurance race next month +++ Pan-African workshops to extend the cooperation between BMW and the artist through 2026 +++
+++ Tribute to BMW Art Car by Esther Mahlangu +++ World premiere at Frieze Los Angeles +++ Colour-change technology reinterprets distinctive ornamentation +++ Complex colours and patterns showcase future potential for customised vehicles +++
Julie Mehretu presents her first design studies for the 20th BMW Art Car. For this project, the internationally renowned artist combines her artistic work with a personal enthusiasm for automotive design and speed. She translates dynamism into form and applies one of her monumental motifs from a two-dimensional picture plane onto a three-dimensional industrially designed object.
BMW and Frieze continue their long-term partnership with BMW Open Work by Frieze, the annual major art initiative. In 2023, Marseille-based artist Sara Sadik will debut a film and video game conceived for the new BMW i5 at KOKO in Camden Town. The pioneering multi-platform format, curated by Attilia Fattori Franchini is bringing together art, technology and design.
BMW announced a collaboration today at the Solomon R. Guggenheim Museum in New York City with internationally renowned New York-based artist Julie Mehretu to create the 20th BMW Art Car. Mehretu was unanimously chosen by an international jury of museum directors and curators, and will be given total creative freedom to design the next instalment in BMW’s legendary collection of ”rolling sculptures”.
On the occasion of Art Basel in Basel 2023, BMW proudly presents “The Electric AI Canvas” an extension of the entirely virtual work "The Ultimate AI Masterpiece". Now, for the very first time, released as an awe-inspiring physical art experience that transforms the 100% electric BMW i5 into a dynamic canvas of distinct generative art and featuring works by contemporary artists Esther Mahlangu, Kohei Nawa, Eric N. Mack, Koo Jiyoon and Bin Woo Hyuk.
On the occasion of the launch of the all-new BMW i7 in Hungary, a special photo-shooting took place of the electric luxury limousine at the Opera House, which also hallmarks the strengthening of the partnership.
BMW continues its longstanding partnership with Art Basel, returning as official partner for the 20 years anniversary of Art Basel Miami Beach from December 1 to 3, 2022. The fair’s largest presence in Miami Beach to date will bring 282 premier galleries together to feature an exceptional array of art and new perspectives from the region.
For over half a century, the BMW Group has resolutely maintained its cultural commitment throughout the world with long-term partnerships, such as the one initiated with the Paris Photo fair to support emerging creatives over the past 20 years.
Internationally renowned for his colorful paintings as well as his iconic animal balloon sculptures made of stainless steel and drawing attention to popular culture and everyday objects, Jeff Koons, one of today's most influential contemporary artists, visited Istanbul for the first time as the guest of Borusan Holding and BMW Türkiye.
Between 1970 and 1972, a timeless icon with global appeal was created in Munich in just 26 months. 3.5 million working hours on the construction site. 500 builders and 200 architects, engineers, and draftsmen. Over 3,000 façade elements manufactured for the first time in Europe using the Japanese cast aluminium process. At the time, employees from twelve nations built the BMW landmark.
Exclusive THE 8 X JEFF KOONS limited-edition BMW model to be built at BMW Group Plant Dingolfing from March +++ Expressive design applied in unique combination of large-scale production processes and meticulous craftsmanship at Dingolfing paint shop +++
In an exclusive edition of only 99 automobiles, a strictly limited number of the M850i xDrive Gran Coupé were created by Jeff Koons and BMW during several years of close collaboration. With THE 8 X JEFF KOONS, the most elaborately designed vehicle in all of BMW's history will be presented to a global audience for the first time on the occasion of Frieze Los Angeles.
BMW is again official partner of Art Basel in Miami Beach in 2021. As longstanding global partner of the shows in Basel, Miami Beach and Hong Kong, BMW once again offers its VIP shuttle service and celebrates 50 years of BMW Group Cultural Engagement with the presentation of the new BMW XM concept car together with the artist Kennedy Yanko and hip-hop legend NAS.
After twenty wonderful years spent supporting photographers and ten years of the BMW Residency, BMW Group France is now reorienting its support for the arts and reinventing its model. While its new program continues to focus on emerging work, experimentation and image-making, the scheme's scope has been broadened to include all visual arts, with a scholarship offered to an artist-curator duo and a budget available for researching and producing works.
On the evening of October 7, 2021 the winner of the Preis der Nationalgalerie was announced at Hamburger Bahnhof – Museum für Gegenwart – Berlin. Celebrating its 50th anniversary this year, the BMW Group Cultural Engagement supports the Preis der Nationalgalerie for over 15 years now.
For the fifth consecutive year, BMW and Frieze continue their long-term partner-ship with the major art initiative BMW Open Work by Frieze. The artist selected by curator Attilia Fattori Franchini to create the latest edition of BMW Open Work by Frieze is the Los An-geles-based Madeline Hollander will present a live, site-specific installation in the BMW Lounge at Frieze London in 2021.
Superblue and BMW i present “No One is an Island”, a collaboration between the art group Random International and choreographer Wayne McGregor and his company. On the occasion of Frieze London, the performance will be shown publicly from October 13 to 16 daily between 3:00 and 7:00pm at Park Village Studios.
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