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New sales and marketing strategy: BMW Group optimistic about 2021 after posting record Q4 sales  

18.01.2021Press Release

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Pieter Nota: Strong demand and profitable growth expected +++ Gains of more than 50 percent: electromobility as significant growth driver +++ Plans to double sales of fully-electric vehicles +++ Annual investment of triple-digit million amount up to 2025 in digitalisation of sales and marketing creates basis for best customer experience +++

Sales and Marketing
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Sales Worldwide
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Corporate

The new BMW X2 M Mesh Edition.

15.01.2021Press Release

• The BMW X2 M Mesh Edition is available to order in the UK now. • Exclusive new Brooklyn Grey exterior body colour, unique 19” Bi-colour alloy wheels with black accents and exterior cladding in Frozen Black-Brown. • BMW M mesh kidney grille in High-gloss Black. • Seven engine variants priced from €47,577 RRP with first customer deliveries in March 2021.

F39
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X2

BMW announces the future of the display and operating system BMW iDrive at the CES 2021.

11.01.2021Press Release

The BMW iDrive celebrates 20 years at the all-digital CES2021. A paradigm shift in the interaction between driver and vehicle became an industry standard and laid the foundations for today’s multifunctional, online-based user experience.

Technology
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BMW ConnectedDrive
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Infotainment, Control Concepts
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Alternative Drive Systems, Mobility of the Future
 

BMW brings 2020 to a close with multiple award wins.

17.12.2020Press Release

• Top Gear name BMW M3 as ‘Car they’re most looking forward to driving in 2021’ • Double award win at Carbuyer Best Car Awards 2021 • BMW X5 xDrive45e continues its success winning Best Premium Plug-in Hybrid award at 2021 DrivingElectric Awards.

G05
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5 Series
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X5

BMW Group Purchasing steps up sustainability activities and paves the way for future e-mobility growth

10.12.2020Press Release

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+++ High level of supply chain flexibility speeds up transformation towards e-mobility +++ Extensive measures to ensure compliance with environmental and social standards and secure access to many critical raw materials +++ Sustainability measures in supply chain delivering results: CO2 emissions reduced by 17% in BMW iX +++ Wendt: “Sustainability is an integral part of all purchasing activities” +++

i20
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Environment
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BMW iX
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Technology
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Corporate Finance, Facts, Figures
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Society
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Corporate
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BMW i Automobiles
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Sustainability
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Alternative Drive Systems, Mobility of the Future
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Electrification

The perfect example of synergies between real-world motorsport and sim racing: the BMW M4 GT4.

07.12.2020Press Release

The BMW M4 GT4 played a leading role in the technology transfer between real-world motorsport and sim racing in the 2020 season. The introduction of the car on the simulation platforms iRacing and Assetto Corsa Competizione is just as much a new dimension of creating synergies between real-world and virtual racing as the livery contest and the virtual track day with the BMW M customer racing car.

BMW Motorsport
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Sim Racing

The BMW Group has set course for the future and once again stepping up the pace of electromobility and offering Low Rate Finance for 2021.

20.11.2020Press Kit

•Low Rate Finance offers across both BMW & MINI brands; from 1.9% BMW & 2.9% MINI •Exclusive MINI upgrade contribution of up to €1000 for Sport/ Exclusive Style Models. •12 Plug-in Hybrid models with new Battery Electric Vehicles benefiting from reduced VRT rate. •The new BMW iX and BMW iX3 Premier Edition. •Digitalisation of Retailer Showrooms.

MINI Vision Urbanaut. Make it your space.

17.11.2020Press Kit

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The MINI brand is using #NEXTGen to present, in a world exclusive, the MINI Vision Urbanaut – an all-new interpretation of a vision of space. This digital vision vehicle offers more interior space and versatility than ever before, but still on a minimal footprint.

Design issues, Concepts and Studies
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Corporate
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#NEXTGen
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BMW Group Streaming

WORLD PREMIERE

Here you can see the on demand broadcast of the World Premiere of the new BMW S 1000 R and BMW G 310 R.

Open Streaming Page

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