• BMW Group Ireland delivers a strong 2025 sales performance 5,868 vehicle registrations. • BMW recorded 5,143 registrations, establishing its position as Ireland's leading premium automotive brand. • Continued momentum in electric sales with 1,153 all-electric BMW and MINI vehicles registered in 2025, representing over 19 per cent of total volume. • MINI registrations increased to 725 units (2024:561), with almost 50 per cent fully electric.
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
• Oliver Zipse will leave the Board of Management after the Annual General Meeting in May 2026 as planned • Nicolas Peter: „Nedeljković convinces with strategic foresight, strong implementation skills, and entrepreneurial thinking“ • Appreciation to Oliver Zipse: „Significant contribution to BMW“
New MINI Paul Smith Edition marks the next step in the collaboration between two British icons. Will debut on MINI Cooper Electric, followed by MINI Cooper 3-door, 5-door and Cooper Convertible models. Exclusive exterior design offering three paint options including two edition-exclusive colours; Statement Grey and Inspired White. Two roof options offered - Jet Black or Nottingham Green – and 18” Night Spoke alloys in Dark Steel. Sophisticated ...
+++ Technology-open approach as strategic success factor +++ For the first time at BMW: five drivetrain variants in one vehicle +++ HyMoS initiative to promote development of local hydrogen ecosystems +++
+++ First BMW Group car plant to rely entirely on electricity from renewable energy during normal operation; no fossil fuels used +++ Use of electric power in paint shop drives reduction in CO₂e emissions from BMW iX3 production +++ Typical iFACTORY: virtual planning and testing, efficient processes and structures, smart use of AI +++ High-voltage batteries assembled on site +++
+++ „The first of a new era“ makes global brand statement to mark the launch of the Neue Klasse +++ New brand film with iconic models and vision for the future of BMW +++ Updated brand design, new visual language and digital contents for global channels +++ World premiere at the IAA Mobility 2025 in Munich +++
• The development of BMW's first series model of the Neue Klasse, the new BMW iX3, was filmed over more than 2.5 years • The documentary, available in four episodes on the BMW Group YouTube channel, covers the relevance of the Neue Klasse for the entire company, the development of the latest technologies, new design, and a new driving experience • Additional detailed infotainment content shows the sustainability of the series model and the new design ...
• First series-production Neue Klasse model, introducing a new design and cutting-edge technologies. •Sixth-generation BMW eDrive technology with 800-volt architecture and 400 kW rapid charging (up to 371km in 10 minutes). • Intelligent xDrive all-wheel drive for optimal traction and efficiency, using a high-efficiency rear electrically excited synchronous motor (EESM) and a compact front asynchronous motor (ASM). • New digital “superbrain” vehicle ...
MINI presents, in collaboration with lifestyle brand, Deus Ex Machina, two exclusive one-off John Cooper Works cars. Celebrating MINI’s storied racing history, the two cars represent a shared enthusiasm for motorsport and customisation, each built with distinct design, function and creative innovation at their core.
+++ First prototypes of the fuel cell system +++ Competence centres for hydrogen in Munich and Steyr +++ BMW Group Plant Steyr to manufacture third-generation fuel cell systems +++ Landshut technology hub will also supply components +++
66 years of MINI – over six decades of go-kart feeling, innovation and unique design. It was in Great Britain that the success story of an original began in 1959 with the Classic Mini, which still conquers the roads and makes hearts beat faster today.
+++ The BMW iX3 makes its debut as the first Neue Klasse model +++ Exhibitions and events across Munich +++ Open Space in the city centre +++ BMW also presents a number of other new models +++ MINI unveils two JCW show cars +++ BMW Motorrad looks ahead to the future of fully electric scooters +++ BMW Welt opens new type of high-performance charging hub +++
Sustainability along the entire life cycle +++ Neue Klasse offers a comprehensive sustainability approach in supply chain, production and use phase measures +++ Focus on decarbonization and resource conservation +++
MINI Cooper Electric Monochrome and MINI Aceman Monochrome newly available on E derivatives. Offered in a fixed specification with a choice of either Midnight Black or Nanuq White exterior paint. Increased level of standard features, including 17” or 18” wheel options, model exclusive multitone interior fabric, heated front seats, Cruise Control, Driving & Parking Assistant and a Rear-View Camera. Both models available to order now with first deliveries ...
BMW Ireland has announced Urban Aran and BiaSol as the two winners of its inaugural BMW Future Entrepreneur Competition, recognising two outstanding early-stage Irish businesses making an impact through innovation, sustainability, and creativity.
+++ Second-quarter deliveries increase +++ BMW Group delivers 1,207,388 units in first half of 2025 +++ Significant sales growth of +18.5% for BMW Group electrified vehicles in YTD June +++ Full availability of all models: MINI posts strong sales increase, with growth across all regions +++ BMW brand: Clear segment leader in first half-year +++ BMW M GmbH delivers over 100,000 vehicles in half-year period for the first time +++
+++ Pilot plants in Parsdorf, Hallbergmoos and Munich pave the way for global series launch +++ Board Member Nedeljković: “Strengthening Germany’s capacity for innovation” +++ Consistent zero-defect approach to production +++
+++ Range-topper now the only BMW XM to feature a V8 +++ Plug-in hybrid is the most powerful BMW M automobile +++ New equipment options +++ Charging rate increased to 11 kW +++ Premiere at the 24 Hours of Le Mans +++
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