• BMW Group Ireland delivers a strong 2025 sales performance 5,868 vehicle registrations. • BMW recorded 5,143 registrations, establishing its position as Ireland's leading premium automotive brand. • Continued momentum in electric sales with 1,153 all-electric BMW and MINI vehicles registered in 2025, representing over 19 per cent of total volume. • MINI registrations increased to 725 units (2024:561), with almost 50 per cent fully electric.
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
New MINI Paul Smith Edition marks the next step in the collaboration between two British icons. Will debut on MINI Cooper Electric, followed by MINI Cooper 3-door, 5-door and Cooper Convertible models. Exclusive exterior design offering three paint options including two edition-exclusive colours; Statement Grey and Inspired White. Two roof options offered - Jet Black or Nottingham Green – and 18” Night Spoke alloys in Dark Steel. Sophisticated ...
+++ „The first of a new era“ makes global brand statement to mark the launch of the Neue Klasse +++ New brand film with iconic models and vision for the future of BMW +++ Updated brand design, new visual language and digital contents for global channels +++ World premiere at the IAA Mobility 2025 in Munich +++
• The development of BMW's first series model of the Neue Klasse, the new BMW iX3, was filmed over more than 2.5 years • The documentary, available in four episodes on the BMW Group YouTube channel, covers the relevance of the Neue Klasse for the entire company, the development of the latest technologies, new design, and a new driving experience • Additional detailed infotainment content shows the sustainability of the series model and the new design ...
• First series-production Neue Klasse model, introducing a new design and cutting-edge technologies. •Sixth-generation BMW eDrive technology with 800-volt architecture and 400 kW rapid charging (up to 371km in 10 minutes). • Intelligent xDrive all-wheel drive for optimal traction and efficiency, using a high-efficiency rear electrically excited synchronous motor (EESM) and a compact front asynchronous motor (ASM). • New digital “superbrain” vehicle ...
MINI presents, in collaboration with lifestyle brand, Deus Ex Machina, two exclusive one-off John Cooper Works cars. Celebrating MINI’s storied racing history, the two cars represent a shared enthusiasm for motorsport and customisation, each built with distinct design, function and creative innovation at their core.
66 years of MINI – over six decades of go-kart feeling, innovation and unique design. It was in Great Britain that the success story of an original began in 1959 with the Classic Mini, which still conquers the roads and makes hearts beat faster today.
+++ The BMW iX3 makes its debut as the first Neue Klasse model +++ Exhibitions and events across Munich +++ Open Space in the city centre +++ BMW also presents a number of other new models +++ MINI unveils two JCW show cars +++ BMW Motorrad looks ahead to the future of fully electric scooters +++ BMW Welt opens new type of high-performance charging hub +++
Sustainability along the entire life cycle +++ Neue Klasse offers a comprehensive sustainability approach in supply chain, production and use phase measures +++ Focus on decarbonization and resource conservation +++
MINI Cooper Electric Monochrome and MINI Aceman Monochrome newly available on E derivatives. Offered in a fixed specification with a choice of either Midnight Black or Nanuq White exterior paint. Increased level of standard features, including 17” or 18” wheel options, model exclusive multitone interior fabric, heated front seats, Cruise Control, Driving & Parking Assistant and a Rear-View Camera. Both models available to order now with first deliveries ...
+++ Range-topper now the only BMW XM to feature a V8 +++ Plug-in hybrid is the most powerful BMW M automobile +++ New equipment options +++ Charging rate increased to 11 kW +++ Premiere at the 24 Hours of Le Mans +++
• BMW Ireland Launches Entrepreneur Competition to Discover and Support Ireland’s Rising Start-Up Talent. • Range of benefits for winner including use of a BMW iX1 or BMW iX2, mentoring sessions and profile features through BMW Ireland. • Expert Panel of Judges including a representative from Enterprise Ireland.
• BMW Group Ireland have announced a continued partnership with the KPMG Women's Irish Open. • Tournament takes from 3 to 6 July at Carton House with an increased prize fund of €450,000, promising to be the most competitive tournament yet. • To celebrate BMW Ireland are launching a Pro-Am Competition.
• Available in four exterior paint finishes: British Racing Green, Laguna Seca Blue, Frozen Solid White and Black Sapphire metallic. • Increased engine output of 550hp and model-specific chassis tuning • BMW Operating System 8.5 with an M-specific interface. • Produced in a limited run at BMW Group Plant Munich with first Irish customer deliveries from March 2025. • BMW M3 CS Touring priced from €220,270 RRP
• BMW iX xDrive60 M Sport sets a new competitive benchmark, offering up to 685kms (WLTP) of single-charge range. • Elevated trims including a completely redesigned M Sport offering creates a bold exterior design presence, which continues inside the cabin. • Produced at BMW Group Plant Dingolfing with first Irish customer deliveries from May 2025 and priced from €91,590 RRP.
• New exterior & interior styling, centrally mounted JCW exhaust system and additional wheel options. • 2.0l, four-cylinder engine produces 228bhp, 380Nm of torque and 0-100 km/h in 6.4 seconds or less. • MINI John Cooper Works and MINI John Cooper Works Convertible priced from €46,730 and €54,430 RRP respectively. • Available to order from retailers now, with customer deliveries taking place in early 2025.
The BMW 2 Series Gran Coupé enters its second generation with a new extrovert design, enhanced suspension technology and a renewed drive portfolio. New interior features BMW iDrive with QuickSelect and BMW Operating System 9 for an intuitive user experience, complemented by new driving assistance and parking systems. Priced from €46,505 OTR, the new BMW 2 Series Gran Coupé is available to order from today with the first customer deliveries from March 2025.
• First fully-electric John Cooper Works models unveiled at Paris Motor Show 2024. • 54.2 kWh battery capacity offers 258hp and 340Nm of torque. • The MINI John Cooper Works Electric and MINI John Cooper Works Aceman priced from €47,300 and €49,510 RRP respectively. • Available to order from retailers later this month, with first deliveries in April 2025.
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