PressClub Ireland · Article.
BMW announces a completely new Head-up Display for the "Neue Klasse".
Fri Jan 27 18:05:05 CET 2023 Press Release
BMW announces a completely new Head-up Display for the "Neue Klasse".
Press Contact.
Chris Overall
BMW Group
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Las Vegas / Munich. As part of the CES 2023, the
Chairman of the Board of Management of BMW AG, Oliver Zipse, announced
a new generation of Head-up displays for the "Neue Klasse"
in his keynote speech.
"It is more than a vision. We bring
this innovation into the "Neue Klasse". As early as 2025 –
the year after next – our customers will be able to experience this
completely new technology in their vehicles,” said Oliver Zipse at CES
2023 in Las Vegas.
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad,
the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 31
production and assembly facilities in 15 countries; the company has
a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction,
from the supply chain through production to the end of the use phase
of all products.
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