PressClub Ireland · Article.
All-electric driving fun for the future: the new MINI Cooper Electric.
03.05.2023 Press Release
The fifth generation of the MINI 3-door is fully electrically powered and continues the success story of the legendary model. With maximum go-kart feeling, the new MINI Cooper Electric embodies the hallmark brand driving fun of the future.
send an e-mail
Note: This press release is a 1:1 copy of the original issued
by BMW headquarters in Germany. No adaptations have been made to
cater for the Irish market.
Munich. The next generation of the MINI family is now being launched with the MINI Cooper Electric. The new edition of the iconic MINI 3-door is geared towards electric driving fun and is available at two power levels. With its thrillingly agile drive, the MINI Cooper Electric stands for locally emission-free premium mobility of the future.
Originally launched in 2020, the all-electric MINI Cooper SE saw a 25.5 per cent increase in sales in 2022 to become by far the most popular MINI model, with over 43,000 units of the locally emission-free MINI being sold worldwide last year. One out of five MINI on the road now is electrically powered. The enormous ongoing success of the original MINI was recently demonstrated by the production anniversary of the one millionth MINI 3-door of the current – fourth – generation. Likewise fully electric, the vehicle was delivered to Canada.
Electrified go-kart feeling with maximum torque right from the get-go.
In the new MINI family, full torque is available from the get-go in both the MINI Cooper E with an output of 135 kW and the MINI Cooper SE with 160 kW. It accelerates without delay and without shift interruptions. The lithium-ion high-voltage battery is installed in the floor of the MINI Cooper Electric for optimum road holding and weight distribution, while also increasing the vehicle’s stability and agility. In this way, MINI redefines the brand’s hallmark go-kart feeling, consistently perpetuating the concept of urban driving fun that has been so successful for more than 60 years.
MINI was able to draw on development expertise within the BMW Group in order to achieve further improved driving dynamics in the new MINI Cooper Electric. The vehicle has been firmly anchored in the company’s brand history from the market launch of the redesigned generation of the MINI 3-door in 2001 through to the upcoming fifth model generation. Continuous advancement in the areas of technology, efficiency and power delivery reflects careful handling of the popular MINI model’s tradition-steeped history and now once again raises driving fun to a new level.
Improved range and maximum flexibility
The battery capacity in the MINI Cooper E is 40.7 kWh, while in the MINI Cooper SE it is 54.2 kWh. This gives the new models a predicted range of between 300 and 400 kilometres, thereby noticeably extending the radius for excursions within the urban setting and beyond.
With its hallmark MINI space concept, the MINI Cooper Electric demonstrates the maximum flexibility of a purpose-built vehicle. Offering maximum variability, the design of the interior allows the luggage compartment volume to be expanded and includes four seats.
Together with the MINI Countryman - to be produced at the BMW Group Plant Leipzig from November 2023 - the new MINI Cooper Electric is all set and ready to go for the all-electric future of MINI. The MINI Aceman will complete the new model family from 2024 onwards.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.