• BMW Group Ireland delivers a strong 2025 sales performance 5,868 vehicle registrations. • BMW recorded 5,143 registrations, establishing its position as Ireland's leading premium automotive brand. • Continued momentum in electric sales with 1,153 all-electric BMW and MINI vehicles registered in 2025, representing over 19 per cent of total volume. • MINI registrations increased to 725 units (2024:561), with almost 50 per cent fully electric.
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ „The first of a new era“ makes global brand statement to mark the launch of the Neue Klasse +++ New brand film with iconic models and vision for the future of BMW +++ Updated brand design, new visual language and digital contents for global channels +++ World premiere at the IAA Mobility 2025 in Munich +++
• First series-production Neue Klasse model, introducing a new design and cutting-edge technologies. •Sixth-generation BMW eDrive technology with 800-volt architecture and 400 kW rapid charging (up to 371km in 10 minutes). • Intelligent xDrive all-wheel drive for optimal traction and efficiency, using a high-efficiency rear electrically excited synchronous motor (EESM) and a compact front asynchronous motor (ASM). • New digital “superbrain” vehicle ...
• BMW iX xDrive60 M Sport sets a new competitive benchmark, offering up to 685kms (WLTP) of single-charge range. • Elevated trims including a completely redesigned M Sport offering creates a bold exterior design presence, which continues inside the cabin. • Produced at BMW Group Plant Dingolfing with first Irish customer deliveries from May 2025 and priced from €91,590 RRP.
• Refreshed exterior with new design details, revised headlights and optional Laserlight tail lights • The latest in-car technology including BMW iDrive with QuickSelect, based on BMW Operating System 8.5 and optional Augmented View for BMW Maps • Customer deliveries from July 2024, with BMW 4 Series Gran Coupé priced from €67,180 RRP and BMW i4 from €61,910 RRP
· BMW Ireland becomes Official Partner of the KPMG Women’s Irish Open. · The investment consolidates BMW’s position as a leader in supporting Golf in Ireland. · Friend of the BMW Brand Leona Maguire is the highest ranked player at the tournament.
edge technology, increased space and exceptional comfort • Fully-electric BMW iX2 introduced for the first time, offering a range of up to 417 to 449 kms (WLTP)* • Range-topping BMW M35i xDrive delivers, efficient yet powerful four-cylinder engine producing 300hp and enabling 0-100km/h in only 5.4 seconds • More technology than before – BMW iDrive with QuickSelect and BMW Operating System 9 as standard, new digital services and enhanced driver assistance ...
+++Platinum Services, Dublin Airport's premier 24-hour private terminal, has announced the move to a fully electric vehicle fleet in partnership with BMW Group Ireland+++
• All-electric drive arrives in the BMW 5 Series Saloon for the first time – BMW i5 eDrive40 offers 477 - 582 kms range*, BMW i5 M60 xDrive delivers 0-100km/h in 3.8s • New BMW Interaction Bar joins the BMW Curved Display and the first BMW to feature in-car gaming with AirConsole •The first BMW to offer the latest leather free interior, Veganza, as standard •High standard spec - M Sport offered as standard in Ireland • BMW 5 Series starts from €69,850 RRP
+++ Livestream on May 24, 13:00 Irish time, on bmwgroup.com and the social media channels of the BMW Group and the BMW brand +++ Board members Pieter Nota and Frank Weber to present the first all-electric BMW i5 +++
• Once in a lifetime opportunity for classical musicians to join a symphonic orchestra and perform at internationally acclaimed festival Tomorrowland. • One lucky Irish winner will have the opportunity to attend a training camp in Dubai in May and perform at the Festival in Belgium in July. • Campaign is part of BMW AGs marketing strategy through music to inspire, encourage people to come together and make memories
One-year testing phase of all drive and chassis control systems under wintry weather conditions +++ Fifth-generation BMW eDrive technology displays high level of maturity +++ Unique torque control optimises traction, dynamism and driving stability of the first-ever all-electric BMW 5 Series Sedan
Announcements made at the BMW Group Annual Conference: BMW 5 Series Sedan will also come as all-electric BMW M Performance model +++ Launch gets underway in October 2023 +++ BMW i5 Touring due to arrive in spring 2024 as only all-electric model in the estate car segment
+++ Based on preliminary internal calculations, EU fleet-wide emissions came in at 105 grams CO2 per kilometre (WLTP) for 2022 +++ Year-on-year reduction of more than nine percent expected +++
+++ Based on preliminary internal calculations, EU fleet-wide emissions came in at 105 grams CO2 per kilometre (WLTP) for 2022 +++ Year-on-year reduction of more than nine percent expected +++
+++ Pod Point becomes preferred EV home chargepoint supplier for BMW Ireland and MINI Ireland.+++New customers can choose Pod Point to install their home charging solution +++ Universal or Tethered Chargers available with 7kW or 22kW, installed prices start from €1,060 (excluding SEAI grants).
+++ Newly-developed BMW round cells optimised for NEUE KLASSE architecture +++ Costs for whole high-voltage battery up to 50% lower than for current generation +++ CO2-reduced production – through green power and secondary material +++ Development head Weber: “Huge leap in technology for energy density, charging speed and range” +++ Purchasing head Post: “We will be building battery cell factories with our partners, each with an annual capacity of up to 20 ...
+++ Hydrogen is an additional option for electric drive systems +++ Fuel cells are manufactured in the company’s competence centre for hydrogen +++ BMW Group leads the way in hydrogen technology in the premium electric vehicle segment +++
Forthcoming model generation of the BMW X1 compact Sports Activity Vehicle will also be offered with fifth-generation BMW eDrive technology for locally emission-free driving pleasure. Successful completion of driving dynamics testing at the BMW Group’s winter testing centre in Arjeplog, northern Sweden.
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