PressClub Latin America, Caribbean · Article.
BMW Museum opens on 19 th June 2008
Tue Mar 04 16:00:00 CET 2008 Press Release
Munich. After a construction period of around two and a half years, BMW will once again be opening the doors to the BMW Museum on 19 th June 2008. A major architectural and design redevelopment has extended the exhibition space fivefold to more than 5,000 sq. m. Following this new-concept rebuild, its trademark remains the so-called "museum bowl" - the unique, world-famous construction by Viennese architect Karl Schwanzer that dates back to 1973.
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Munich. After a construction period of around two and a half years, BMW
will once again be opening the doors to the BMW Museum on 19 th June
2008. A major architectural and design redevelopment has extended the
exhibition space fivefold to more than 5,000 sq. m. Following this
new-concept rebuild, its trademark remains the so-called "museum
bowl" - the unique, world-famous construction by Viennese
architect Karl Schwanzer that dates back to 1973. Along with the BMW
Welt Experience and Delivery Centre and the BMW plant tour, the BMW
Museum adjacent to the Group's headquarters provides a unique brand
experience at the Munich location. Two days after its ceremonial
inauguration, the Museum will be open to the public again from 21st
June. Brand museum The New BMW Museum is a brand museum that
showcases the historical evolution of the brand's competence and
innovative strength, along with its achievements and sporting
successes. The development of the BMW brand is traced from the past to
the present and on into the future. At the core of the exhibition
material are such icons of BMW's product history as the BMW R 32, the
BMW 507 and the legendary BMW 2002. Some 120 exhibits, encompassing
production and racing models as well as concept vehicles, bear eloquent
testimony to the thrilling history of the BMW brand. Featured themes
range from design and engine construction to advertising, aerodynamics
and motorsport. Exceptional exhibition technology underlines the
aspiration of the Museum's new concept: "Once again BMW is setting
new trends and embarking on untrodden paths to link up the history of
its vehicles with that of the company in an exciting and surprising
way. Quite simply, fascination and passion is what it's all about,"
says Karl Baumer, Director of BMW Group Mobile Tradition. Architecture
The extension of the BMW Museum into the neighbouring low-rise building
has allowed the exhibition area to swell to five times its former size.
Karl Schwanzer's architectural philosophy is further pursued in the
newly claimed spaces: in addition to streets and squares, bridges and
houses appear within a built-up space. The upshot is an urban
architecture, a kind of "traffic complex" composed of the
fundamental constituents of the automotive environment. Visitors will
discover enclosed and open exhibition spaces, a configuration of ramps,
numerous detailed views and broad vistas, and a series of ever-changing
perspectives that will take them by surprise.