BMW EfficientDynamics a Story of Global Success: BMW 118d "World Green Car of the Year"

Munich/New York. On the eve of the New York International Auto Show 2008
the BMW 118d has been voted "World Green Car of the Year".
Presenting this outstanding award, the jury has convincingly
acknowledged the significant impact and effect of the BMW
EfficientDynamics development strategy giving the BMW 118d its
outstandingly low consumption and emission ratings. Securing this
victory, BMW has continued the series of international awards for its
ongoing strategy of enhanced efficiency throughout the current range of
BMW Group models. BMW EfficientDynamics has already received a great
number of awards in Europe, and this year BMW appeared in the list of
winners for the World Car of the Year award not for the first time,
with the current BMW 3 Series already winning the overall category in
the most significant global automobile award in 2006. The jury made up
this year of 47 motor journalists from 24 countries awards the title
"World Green Car of the Year" to vehicles and technologies
able to make a particular contribution to the reduction of emissions
and thus symbolising the outstanding environmental awareness of the
winning car maker. The BMW 118d convinced the experts above all through
its unparalleled balance of driving pleasure, on the one hand, and
economy, on the other. The 2.0-litre four-cylinder diesel engine
develops 105 kW/143 hp and accelerates the BMW 118d to 100 km/h in a
mere 9.0 seconds. By contrast, average fuel consumption in the EU test
cycle is just 4.5 litres/100 kilometres equal to 52.1 mpg US) and the
CO2 rating is a mere 119 grams per kilometre. The BMW 118d owes its
exemplary consumption and emission standards to the latest achievements
of the BMW EfficientDynamics development strategy. This strategy
combines the most advanced engine technology with the most
sophisticated efficiency-promoting technologies such as Brake Energy
Regeneration, Auto Start Stop Function, a gearshift point indicator,
on-demand management of ancillary units, tyres with reduced roll
resistance, and optimised aerodynamics. All BMW EfficientDynamics
features available for the BMW 118d come as standard on this exemplary
model, reflecting a principle which applies not just to the "World
Green Car of the Year", but rather to almost all new BMW models,
thus contributing to the particularly broad impact of BMW
EfficientDynamics in reducing emissions. Recognised and acknowledged
internationally: BMW EfficientDynamics. BMW has been honoured on
several occasions by non-partisan experts in recent times for the
consistent implementation of this cutting-edge strategy. In Germany BMW
EfficientDynamics has received the "Green Steering Wheel" from
a leading Sunday newspaper Bild am Sonntag, the "Paul Pietsch
Award" from auto, motor und sport, one of Europe's leading motor
magazines, and the "Innovation Prize" in the Auto 1 of Europe
Contest organised by the magazine Auto Bild. In Austria the
"Innovation Prize" proclaimed by Autorevue Award and the
"Environmental Award" of the Austrian Federation of Car
Drivers, Motorcycle and Bicycle Riders (ARBÖ) has gone to BMW. In
Great Britain the British automobile magazine CAR has presented a
"Green Award" to BMW EfficientDynamics, and the experts of
the British magazine What Car?, in their search for "Green
Heroes" in the automobile market, have declared no less than six
BMW Group models the "Best Choice" in their respective
segments of modern technologies reducing both fuel consumption and
emissions. Receiving the "World Green Car of the Year" Award,
the BMW 118d is continuing a long story of success. This specific model
already received the "2008 ECO TREND Automobile Environmental
Certificate" and ranks right at the top also in other current
lists of the cleanest and most fuel-efficient cars. Coming right at the
top of the "Automobil ForecastIndex" established by the market
experts of Eurotax Schwacke, the BMW 118d likewise proves that it is
first choice also in terms of cost aspects, and not "just" on
account of its low fuel consumption: According to the latest analysis
by Eurotax Schwacke, the BMW 118d is the best car in the German
automobile market in retaining its value. And together with all further
models in the BMW 1 Series, it is also among the most reliable cars, as
is clearly borne out by the latest breakdown statistics compiled by
ADAC, the leading German motoring club: In this list of cars hardly ever
suffering a technical breakdown, the BMW 1 Series is No 3, within close
sight of the overall winner in this year's reliability ranking, the BMW
X3. Achieving such unique results in the "World Car of the
Year" Award 2008, BMW once again proves the unique skill and
competence of the company in developing cars absolutely appropriate for
our day and age but nevertheless still fascinating in every respect.
This is the result of a development strategy pursuing both sheer
driving pleasure and consistently growing efficiency as equally
important targets in today's world. Operating on this foundation, BMW
creates cars which are achieving growing success in the international
car markets by offering a thrilling experience on the road and, at the
same time, truly outstanding fuel economy and emission management.