PressClub Latin America, Caribbean · Article.
MINI at the Auto China Beijing 2008.
Thu Apr 10 10:00:00 CEST 2008 Press Kit
Small car, great future! The Chinese automobile market is making an increasing contribution to MINI's worldwide story of success, with MINI more than doubling sales figures in China Mainland for the second time in a row in 2007: Customer deliveries in the course of 2007 amounted to 2,200 units, an increase over the previous year by no less than 108 per cent.
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BMW Group
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Author.
Julien Charpentier
BMW Group
This article in other PressClubs
1. MINI at the Auto China Beijing 2008. (Short Version) 2. At a Glance.
3. Unique, Extroverted, Irresistible: The MINI Cooper Clubman. 4.
Ready-to-Go on Race Tracks the World over: The MINI John Cooper Works
CHALLENGE. Small car, great future! The Chinese automobile market is
making an increasing contribution to MINI's worldwide story of success,
with MINI more than doubling sales figures in China Mainland for the
second time in a row in 2007: Customer deliveries in the course of 2007
amounted to 2,200 units, an increase over the previous year by no less
than 108 per cent. The 2008 Olympic year has also started in an
extremely positive sense for MINI. Both the Chinese automobile market
with its huge potential and MINI's model range becoming even more
attractive in future offer everything required to continue the very
positive development seen so far. For MINI is presenting the next step
in enlarging its product portfolio at Auto China 2008 in Beijing, the
new MINI Cooper Clubman being presented to the Chinese public for the
first time at the New China International Exhibition Center from 22-28
April 2008. This new model combines the driving excitement so typical
of MINI with innovative design and new options in using the interior of
the car. Through its unmistakable proportions, premium quality, as well
as top-of-the-range drivetrain and suspension technology, the MINI
Cooper Clubman is indeed the ideal offer for the modern motorist
seeking, through the choice of his - or her - car, to prove superior
understanding of high-quality finish, individual style, and up-to-date
efficiency. The new MINI Cooper Clubman stands out clearly as a
genuine MINI from every angle. At the same time it is also a truly
fascinating car through its surprising, unique design. As a
re-interpretation of the shooting brake concept the new MINI Cooper
Clubman is absolutely unique through its unmistakable proportions, the
unique design of its rear-end, and the innovative arrangement of its
doors. The new Splitdoor at the rear is made up of two wings hinged
far to the outside, opening to the left and right for superior access.
On the right-hand side of the car the Clubdoor hinged at the rear
facilitates entry to the rear half of the passenger compartment where
the MINI Cooper Clubman offers surprisingly generous legroom. Wheelbase
extended over the "regular" MINI by 8 centimetres or more
than 3.1" benefits the rear-seat passengers in full.