PressClub Latin America, Caribbean · Article.
BMW 3 Series power units - dynamic and efficient.
Wed Apr 16 16:30:00 CEST 2008 Press Release
From the very beginning, the athletic BMW 3 Series became a big hit all over the world. The distinctive design, solid workmanship and agile handling were received with the highest praise right from the word go. However, the most important factor in the continuing success of the new series was not to be found under the bonnet. It was the BMW 3 Series' drive technology that was setting the benchmark. Due to the performance, the sporty and sophisticated engine characteristics, the transmission of power to the rear wheels and the efficiency with which the driving pleasure that is acquired from this is produced, the BMW 3 Series still stands out from its competitors to this day.
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Munich. It did away with traditional perceptions of the saloon car and
immediately became the embodiment of driving pleasure. When launched in
1975, the BMW 3 Series set new standards in the medium class car
segment. Dynamics and driving pleasure were resolutely combined with
uncompromising quality and safety, creating a new category of vehicles
offering sports performance. From the very beginning, the athletic BMW
3 Series became a big hit all over the world. The distinctive design,
solid workmanship and agile handling were received with the highest
praise right from the word go. However, the most important factor in
the continuing success of the new series was not to be found under the
bonnet. It was the BMW 3 Series' drive technology that was setting the
benchmark. Due to the performance, the sporty and sophisticated engine
characteristics, the transmission of power to the rear wheels and the
efficiency with which the driving pleasure that is acquired from this is
produced, the BMW 3 Series still stands out from its competitors to this
day. BMW 3 Series: forerunner of state-of-the-art driving pleasure for
33 years. With four cylinders the foundation stone was laid, but the
BMW 3 Series was soon to become the first vehicle in its class to also
feature 6-cylinder engines. Further innovations soon followed, and
right up to the present fifth model generation the BMW 3 Series has
consistently added groundbreaking innovations in drivetrain engineering
to the medium class segment - revolutionary fuel injection and engine
management systems, exceptionally high performing diesel power units as
well as weight optimisation through the utilisation of aluminium and
magnesium. The enhancement of driving pleasure facilitated by new
technologies was consistently combined with fuel economy unrivalled by
competitors. In the model year 2008, it is the current BMW
EfficientDynamics measures that secure the BMW 3 Series' position as
segment leader in terms of fuel economy and emission levels. From being
a pioneer in the year 1975, the BMW 3 Series has now become an
unmatched leader in terms of state-of-the-art driving pleasure.
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