PressClub Latin America, Caribbean · Article.
13 awards in a single year.
Wed Jul 15 12:00:00 CEST 2009 Press Release
The BMW Museum, reopened in 2008, sets benchmarks with its innovative and fascinating exhibition design, just as it did when it first opened in 1973. Since its reopening, the BMW Museum has raked in 13 internationally prestigious prizes.
The BMW Museum, reopened in 2008, sets benchmarks with its innovative
and fascinating exhibition design, just as it did when it first opened
in 1973. Since its reopening, the BMW Museum has raked in 13
internationally prestigious prizes. Playing a pivotal role in these
awards is the Kinetic Sculpture in the entrance area of the Museum. It
represents the form-finding process in the car manufacturing
ösector. 714 computer-controlled metal balls suspended from fine
steel strings display a range of shapes through their movements before
the actual BMW design materialises. Besides this sculpture, the
outstanding design concept of the Museum's so-called
"Mediatecture" is attracting further prizes. The
façades of the "Houses" in the new low-rise building
are made up of LED surfaces which showcase the exhibits. The sections
of the façades surrounding the central plaza in the Museum are
made up of more than 700m2 of LED panels, comprising a total of 1.765
million light-emitting diodes that allow the surfaces to be actively
illuminated and choreographed. But it isn't only the national and
international media who are lauding the BMW Museum: its day-to-day
visitors are just as impressed. Since the 2008 reopening, more than
400,000 visitors have come here to learn about the history of BMW. That
ranks the BMW Museum second in Munich's museum landscape after the
Deutsches Museum.