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Roadster fascination: BMW Z4 wins renowned IDEA design award in the USA.

Wed Aug 19 12:00:00 CEST 2009 Press Release
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The new BMW Z4 draws attention to itself not just on the road but also among internationally renowned design experts. Just a few weeks after its market launch, the Roadster has now received the International Design Excellence Award (IDEA) 2009 in the USA.

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Jan Larsson
BMW Group

The new BMW Z4 draws attention to itself not just on the road but also among internationally renowned design experts. Just a few weeks after its market launch, the Roadster has now received the International Design Excellence Award (IDEA) 2009 in the USA. The award is presented annually by the Industrial Designers Society of America (IDSA), based in Duelles in the state of Virginia. The BMW Z4 received the bronze award, thus continuing the success story of BMW Group vehicles in this competition. Since 2000, nine vehicles of the brands BMW, MINI and BMW Motorrad have been recognised for their outstanding design.

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