MINI Challenge expands in Latin America.

The fans of speed and adrenaline on the racetrack are happy. As of June 18, 2011, MINI Challenge, a competition already successful in Brazil as it is in the rest of the world, will expand to Argentina. MINI Challenge offers the perfect combination of all the unique sensations of a racing car with MINI's unmistakable style.

 
A resounding success in countries like England, Spain, Germany, Australia, New Zealand and Brazil, MINI Challenge provides the best option for every amateur driver in our region who relishes a grand challenge. With the power and charm of the MINI brand, it has all it needs to become a regional success.

The only differentiating factor in this competition is talent, as all pilots compete with identical vehicles: the MINI John Cooper Works Challenge, the perfect race car. The cars were imported directly from the factory in England and have a 211 hp, four-cylinder 1,598 cc engine. With turbocharger and direct fuel injection, the car can reach 240 km / h. It accelerates from 0-100 km/h in 6.1 seconds and brakes from 100-0 km/h in just 3.1 seconds. The minimum weight, including the pilot, is just 1,150 kg.

 
"When a championship like the MINI Challenge comes to Argentina, it is necessary to form alliances with companies that share the passion and intrinsic sports values ​​of our brand. The partnership between BMW Group Argentina and All Challenge Argentina to provide the MINI Challenge expresses these values ​​that will further strengthen the development of the automotive world in Argentina" said Alejandro Echeagaray, President of BMW Group Argentina.

Finally Dan Christian Menges, Corporate Communications Manager  recalled: "MINI is not just a brand that reflects a different Way of Living, but is also a brand that had its origins and roots in competition. We should not forget that MINI achieved worldwide fame and recognition in the 60's after being champion on several occasions of the Monte Carlo Rally. This spirit of sportsmanship is maintained by the brand today and MINI Challenge is the perfect way to convey the sports essence of the MINI Cooper S John Cooper Works. "

MINI Challenge keeps growing in Latin America.

MINI Challenge Argentina Links

Website: http://www.minichallenge-argentina.com/

Facebook: http://www.facebook.com/MINIChallengeAR

Twitter: http://twitter.com/#!/MINIchallengeAR

YouTube: http://www.youtube.com/MINIchallengeAR

MINI Argentina Links

Website: www.mini.com.ar

Facebook: www.facebook.com/mini.argentina

Twitter: http://twitter.com/miniargentina

YouTube: http://www.youtube.com/miniargentina

If you have any queries, please contact:

Dan Christian Menges, Corporate Communications BMW Group Argentina

E-Mail Christian.Menges@bmw.com.ar

Telephone: +5411 5555-6121

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The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.