PressClub Latin America, Caribbean · Article.
BMW Motorrad expands in Latin America. F 800 R produced in Manaus starts selling.
Thu Jun 16 19:24:00 CEST 2011 Press Release
Following the success of the G 650 GS, the brand began selling its second motorcycle in the CKD scheme.
Press Contact.
Christian Menges
BMW Group
Tel: +1-201-307-4098
Fax: +1-201-573-8416
send an e-mail
Following the success of the G 650 GS, the brand began selling its second motorcycle in the CKD scheme.
BMW has officially started marketing the BMW F
800 R, the second model provided by BMW Motorrad Brazil under the
CKD regime (Complete Knock Down), in Manaus. The brand adopted the
present assembly process late in 2009, when BMW began producing the
G 650 GS, BMW's first motorcycle to be assembled in Brazil, in
collaboration with Dafra Motorcycles, which has become absolute
sales blockbuster.
With the production of this model, BMW Motorrad Brazil reached
7th place in worldwide sales within BMW Motorrad. In the first quarter
of 2011, over 300 G 650 GS units were delivered to customers, showing
a strong Brazilian consumer acceptance. The sales success and
expansion of the BMW Motorrad dealers led to thinking of another model
to produce in the country.
The BMW F 800 R is a "naked" motorcycle aimed for the
medium segment. Sporty and designed for dynamic driving, it provides
maximum driving pleasure. Being a roadster, the model’s great
features, on top of the sportiness, are comfortable seats for both the
driver and passenger, offering exceptional levels of security, one of
the classic virtues of BMW brand models.
With a two-cylinder engine, a maximum power of 64
kW/87 hp at 8,000 rpm and maximum torque of 86 Nm at 6,000 rpm, the
F 800 R has a great capacity for recovery and acceleration, factors
that provide greater satisfaction, especially on winding roads.
If you have any queries, please contact:
Dan Christian Menges, Corporate Communications BMW Group Argentina
E-Mail Christian.Menges@bmw.com.ar
Telephone: +5411 5555-6121
***
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.
During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.