BMW delivers its first fleet to SIXT in Latin America & the Caribbean.

BMW Group Latin America & the Caribbean and its exclusive importer in Panama, Bavarian Motors handed over the first BMW fleet to Sixt within the region of Latin America & the Caribbean. Three BMW 523i and two BMW X5 30d will now be available for daily rental and Limousine Service from SIXT Panama.

“We are excited about this new agreement with SIXT and happy to expand the long–standing partnership between BMW and SIXT in Latin America and the Caribbean. We are building on BMW Group´s and SIXT’s strategic cooperation that originated in Europe” commented Alexander Eftimov, Sales Director of the BMW Group Latin America & the Caribbean. Last year Germany's leading car rental decided to integrate 100.000 BMW and MINI cars into its rental fleet over the coming five years.  BMW Group is looking forward to establishing new agreements with SIXT in other markets in the region.

This is the first fleet agreement with SIXT in Panama and at the same time the further development of the partnership in the region due to the fast developing corporate fleet business in Latin America. SIXT is a key full-service leasing and limousine service provider and one of the most important car rental companies worldwide. The partnership between BMW and SIXT combines premium cars with premium service.

BMW Group is enjoying a record year around the world, and Latin America and the Caribbean are no exception. BMW customers appreciate the latest design, the high quality and the safety of our products.  With a new record in 2011with 6.220 units in the first quarter (+49% vs. 2010) BMW remains as the number one car company in the premium segment in Latin America and the Caribbean.

SIXT offers its clients in car rental and full-service leasing a broad range of high-quality vehicles and comprehensive additional services. The quality of the mobility services provided is of great importance, particularly for business customers – SIXT’s main customer segment. In the region, SIXT today offers mobility services to its customers in Argentina, Barbados, Brazil, Costa Rica, Dominican Republic, French Guyana, Guadeloupe, Martinique, Mexico, Panama, Peru, Puerto Rico, St. Lucia, St. Martin and Uruguay.

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.