PressClub Latin America, Caribbean · Article.
Talented all-rounder and bestseller: The 250,000th MINI Countryman leaves the factory.
14.03.2013 Press Release
Successful venture into a new market segment – First MINI with four doors, a large tailgate, up to five seats and optional all-wheel drive wins over additional target groups around the world.
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Munich.The launch of the MINI Countryman saw the
British premium brand make the move into a new segment and write a new
chapter in its successful history. And today the 250,000th MINI
Countryman rolled off the assembly line at production and development
partner Magna Steyr in Graz, Austria. This production landmark,
reached just two-and-a-half years after sales began, offers clear
evidence that the MINI brand’s hallmark driving fun and time-honoured
style also hold a persuasive allure in the compact premium segment.
“The strong global demand for the MINI Countryman represents a
compelling endorsement of the rigorous expansion strategy implemented
for the MINI range,” says Harald Krüger, Member of the Board of
Management of BMW AG, MINI, Motorcycles, Rolls-Royce, Aftersales BMW
Group. The roll-out of the 250,000th MINI Countryman follows hot on
the heels of the start of MINI Paceman production. The seventh model
in the brand’s line-up is likewise built in Graz.
The MINI Countryman is the first model in the more than 50-year history of the brand to sport four doors, a large tailgate, up to five seats and a variable-use load compartment offering between 350 and 1,170 litres of space. The innovative vehicle concept brings the MINI feeling onto the radar of new target groups who appreciate both its extra functionality and a balance of agility and driving comfort that comes into its own over longer journeys. A driveline innovation is also central to securing the MINI Countryman’s status as a talented all-rounder: it is the first MINI to be available as an option with the ALL4 all-wheel-drive system. The variable distribution of power between the front and rear axles enables the driver to embark on scenic tours off the beaten track and opens the door to a new take on the signature MINI go-kart feeling.
ALL4 can currently be ordered as an option for the MINI Cooper S Countryman (135 kW/184 hp), MINI Cooper SD Countryman (105 kW/143 hp) and MINI Cooper D Countryman (82 kW/112 hp). Even further up the performance scale lies the stand-out sporting ability of the MINI John Cooper Works Countryman, which comes with all-wheel drive as standard. This allows it to convert the power from its 160 kW/218 hp race-bred engine into extreme driving fun with supreme assurance and in any situation. The engine line-up is rounded off by the front-drive MINI Cooper Countryman (90 kW/122 hp), MINI One Countryman (72 kW/98 hp) and MINI One D Countryman (66 kW/90 hp) models. All versions – with the exception of the MINI One D Countryman – can also be equipped with a six-speed automatic gearbox as an alternative to the standard six-speed manual.
The global success of the MINI Countryman is reflected in its sales figures in all the major car markets: a total of 102,250 units of the model were sold in 2012 alone. The most in-demand model variant was the MINI Cooper S Countryman, followed by the MINI Cooper Countryman. Although the diesel variants are not offered in all markets, they have also proved extremely popular. Diesel-powered models accounted for approximately 37 per cent of MINI Countryman sales in 2012.
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