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PressClub Latin America, Caribbean · Article.

The BMW Group launches the first MINI showroom in Jamaica.

ATL Autobahn turns into the flagship supplier of the German assembly plant in the entire Caribbean region.


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Juan Bernardo Vazquez Mellado
BMW Group

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Kingston, Jamaica, December 11, 2017 – Jamaica is one of the most relevant markets in the Caribbean region for BMW Group. In recent years, this brand has turned into a reference within the Premium vehicle sector of the country, and this opening responds to a planning strategic centralization for the benefit of the region.


This new complex will provide to the brand the high quality and service level it demands, and will further improve the philosophy of entire satisfaction to clients, strengthening the supplier’s network and post-sale services. The brands that will be marketed within the facilities will be BMW and MINI, trough more targeted sales experience to the clients; furthermore it will have the first Lounge M in Jamaica.


This new facilities will be the best and most modern in the entire region. This, altogether with the new models releases, specifically X3 and X2, marks an excellent future for the company.


After 11 months of construction, ATL Autobahn will be located in 38- 42 Lady Musgrave Road, Kingston 5, and will have more than 14,000m², with capacity for 104 parking lots, and sufficient space for 12 vehicles on display (9 from BMW and 3 from MINI). Here, the clients will be able to obtain lifestyle accessories.


In order to offer an unbeatable service, this facility will have the support of 60 partners, who have been trained under the philosophy of Future Retail. All strategies and actions top priority will be to provide an excellent service to our clients.


As part of the efforts of developing and incorporating the most advanced technologies in the entire value chain, this building will use solar panels that will provide 75% of the energy that is used daily.


The big opening was carried out on December 9th, when the main executives of the company, government officials and BMW Group representatives met. Over 600 guests, among which there were media, potential and existing clients, bank partners and people of the upper class, celebrated with exquisite food, beverages and entertainment. The buildings were unveiled and presented for an immediate operation.


Antonio Antela, CEO for the importers of the region of Latin America and the Caribbean, said: “Jamaica is one country in which BMW Group has full trust, and we bet on the long term for a continuous growth together with our strategic ally ATL Autobahn. This is just an example that we keep growing in the region in order to offer Premium products with an excellent service to our clients”.


ATL Autobahn will provide service in the following time schedules: for the sales department from 8:00 to 17:00 hours Monday to Friday, Saturday from 9:00 to 15:00 hours, the service time schedule will operate on the same way.


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