PressClub Latin America, Caribbean · Article.
MINI LIVING – BUILT BY ALL.
Fri Mar 16 23:22:00 CET 2018 Press Release
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MINI exhibits visionary living concept at the Salone del Mobile 2018.
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Juan Bernardo Vazquez Mellado
BMW Group
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Author.
Juan Bernardo Vazquez Mellado
BMW Group
Munich/Milan. At this year’s Salone del Mobile in Milan, MINI has
teamed up with London architectural firm Studiomama to present an
installation entitled MINI LIVING – BUILT BY ALL. This living concept
enables close collaboration between residents and architects, making
it an excellent way of addressing each individual’s requirements. It
challenges conventional design processes and shows how architecture
can provide a creative response to the increasing scarcity of living
space and finite resources in urban areas. MINI LIVING – BUILT BY ALL
is the third installation created by MINI for the Salone del Mobile to
illustrate new kinds of visionary solutions for the architectural
challenges facing our cities.
Architecture encouraging participation.
MINI LIVING – BUILT BY ALL extends the underlying themes of MINI
LIVING (e.g. making creative use of a small living area) to include
the principle of participation. I.e. people, their individual needs
and ideas now play a more centre role. “Today’s standardised housing
market is limited in its ability to meet the requirements of the
individual,” says Oke Hauser, Creative Lead MINI LIVING, explaining
the approach behind the installation. “So our MINI LIVING – BUILT BY
ALL installation turns people into active creators and puts them back
at the heart of the design process. We believe the quality of a living
space is determined by how well the residents identify with their home.”
From concept to implementation.
Besides the installation, MINI is once again setting up an
experience area. The MINI LIVING FACTORY OF IDEAS gives visitors the
opportunity to create their own visions for the living spaces of the
future in the form of models. The MINI LIVING installation itself is
housed in an adjacent room and showcases four example living space
concepts along with a public area, such as a communal kitchen or
outdoor gym. It all adds up to produce a self-contained
micro-neighbourhood, while at the same time demonstrating that even
the interior of an empty building can be put to good use for the
future of urban architecture.
About MINI LIVING.
MINI LIVING is an initiative first launched by MINI in 2016 with
the aim of devising creative architectural solutions for the urban
lifestyles of the future. MINI LIVING has already exhibited visionary
concepts for shared and collaborative living/working in our cities
over recent years in Milan with its MINI LIVING – BREATHE and MINI
LIVING – Do Disturb installations.
The new installation will be on show at the Salone del Mobile on
Via Tortona in Milan, Italy from 17 – 22 April 2018.