PressClub Latin America, Caribbean · Article.
Sporty, elegant, exclusive: The first BMW 2 Series Gran Coupe.
20.03.2019 Press Release
BMW continues the current model offensive and announces innovative vehicle concept for the premium compact segment – world premiere in November 2019, worldwide market launch in the spring of 2020.
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Munich. BMW consistently continues to pursue the brand’s current model offensive whilst developing an innovative vehicle concept for the premium compact segment. During the annual results press conference, BMW AG CEO Harald Krüger will announce the presentation of the first BMW 2 Series Gran Coupe. With the sporty and elegant four-door coupe, the premium automobile manufacturer is adding to its range in the compact segment a particularly designoriented model for modern, urban target groups. The concept of a four-door coupe, already successful in higher vehicle classes, will in future combine a dynamic charisma and an expressive design with a high degree of everyday suitability also in the premium compact segment. The first BMW 2 Series Gran Coupe will make its word debut at the Los Angeles Auto Show in November 2019, with the worldwide market launch beginning in the spring of 2020.
The BMW 2 Series Gran Coupe sets new accents in individuality, aesthetics and emotion in the premium compact segment. It combines an emotive design with sportiness and the latest innovations in operation and connectivity technology. Therefore, the BMW 2 Series Gran Coupe offers the ideal prerequisites to attract new target groups to hallmark BMW driving pleasure. BMW already offers a unique range of compact models for various different requirements and target groups that is unmatched within the competitive environment. The BMW 2 Series Gran Coupe will once again create fresh impulses in this class. It builds on the latest BMW front-wheel drive architecture and shares a multitude of technological developments with the new BMW 1 Series, which will also be presented during the course of 2019.
The BMW 2 Series Gran Coupe has been conceived as a global offering that constitutes an attractive enrichment, especially for markets in which car buyers show a strong affinity for notchbacks. As an exclusive alternative to the classic saloon, the four-door coupe addresses all target groups that prefer a sophisticated design and a self-assured look in the compact segment as well.