Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Latin America, Caribbean · Article.

New leadership for MINI.

Bernd Körber returns to the iconic British brand.

Corporate
·
People
·
More People at BMW Group
 

Press Contact.

Juan Bernardo Vazquez Mellado
BMW Group

Tel: +52-55-91402-357

send an e-mail

Downloads.

  
Attachments(1x, 255.05 KB)
  
Photos(2x, 1.93 MB)
München. On 1 April, Bernd Körber (44) took over as the new head of MINI. It’s a return to the brand for Bernd, who worked in MINI brand management when he first joined the BMW Group in 2003. Following roles in MINI marketing planning and product management, he took on responsibility for MINI brand management internationally, before moving to the BMW brand in 2010. At BMW, he led the product portfolio strategy team before moving to China, where he was responsible for Business Development. Following his return to Munich, Bernd was in charge of global brand strategy and brand management for BMW.
 
“Bernd Körber is both experienced and knowledgeable when it comes to the MINI brand,” said Pieter Nota, BMW AG Management Board Member for Customer, Brands and Sales. “I’m looking forward to working with him as we drive MINI towards an electric, dynamic and urban future.”
 
Later this year, the brand will expand its electrified portfolio when it presents the MINI Cooper SE, the first fully-electric series production MINI. More electrified models will follow. In 2020, the brand will launch the fastest series MINI of all time: the John Cooper Works GP.
In his new role as Head of MINI, Bernd Körber follows Sebastian Mackensen, who in October 2018 took on responsibility for BMW Group sales in Germany.

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming.

AUTO SHANGHAI 2019.

Here you can see the on Demand webcast of the BMW Group Press Conference at the Auto Shanghai.

open streaming site

Latest Facts & Figures.

Show all

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login