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PressClub Latin America, Caribbean · Article.

BMW Group Latin America announces changes to its Corporate Communications leadership team.

• Vladimir Mello, currently Corporate Communications Director for Latin America, will assume a new leadership position at the company’s headquarters in Munich (Germany). • Joao Veloso, currently Head of Communications for Brazil, appointed as new Corporate Communications Director for Latin America.

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Mexico City. June 14th, 2022. From September 1st, 2022, BMW Group Latin America will make some changes to its Corporate Communications leadership structure:


Adam Sykes, Government Affairs & Corporate Communications Vice-President for the Americas region, announced today that Vladimir Mello will assume a new management position at the global Corporate Communications team at the company’s Headquarters. As part of this new professional stage, Vladimir will be responsible for the strategic planning of international product-related programs. He will be based in Munich and will integrate the Product Communications team led by Nikolai Glies, Corporate Communications Global Vice-President.


After six years leading the Latin American Public Relations (PR) team, Vladimir played an important role in consolidating the communications’ regional structure both on internal and external perspectives. In addition to managing BMW Group Latin America’s reputation positioning towards key regional stakeholders, he was also involved on important production milestones at the region, by supporting the communications processes leading to the inauguration of the company’s Araquari (Brazil) and San Luis Potosí (Mexico) plants. With over 20 years of expertise in Public Relations - and collaborating to BMW Group since 2013 - Vladimir will continue his international communication career in Germany, after experiences in Brazil and Mexico. 


João Veloso will take over the responsibility as Latin America Corporate Communications Director from September 1st, 2022. He will join the regional management team reporting to Adam Sykes.  In his new role, Joao will be responsible for managing the Corporate Communication activities in Latin America, leading the teams in Mexico, Brazil, Argentina and Latin America Importer Markets. Being part of BMW Group since 2016, Joao boosted the Group’s visibility in Brazil and contributed for company and brands reputation with targeted stakeholders in this market. He also supported communications processes leading to the inauguration of the company’s motorcycle plant in Manaus.


With over 20 years of international expertise, João’s previous responsibilities include Latin American media relations activities and local PR development for different automotive brands. A new Senior Manager of Corporate Communications for Brazil will be soon nominated.


“I thank Vladimir Mello and Joao Veloso for their commitment to the region Latin America and to the Corporate Communications team, by leading our regional reputation positioning and proper stakeholder engagement. I wish all the best for them both in their new professional challenges”, says Adam Sykes.

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