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PressClub Latin America, Caribbean · Article.

BMW announces the renewal of its alliance with the INFINITY Club and continues its support for Esports in Latin America.

• After a year of successful collaboration between BMW and the INIFINITY Club, both brands are ready to start a new stage; in addition to the competitions, new projects will be developed to promote electronic sports in Latin America. • The BMW 2 Series Gran Coupé, with a personalized design for the INFINITY Club, will accompany the different teams in competitions and face-to-face events in Mexico City.

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Mexico City, June 20, 2022. In mid-2021, the BMW brand announced its foray into the professional electronic sports industry in Latin America, through the strategic alliance with Club INFINITY. One year after the successful collaboration, BMW and Club INFINITY are ready to start a new stage of their project with activities that promote and spread professional Esports in the region.


Since 2020, the BMW brand in Germany entered the world of esports through strategic alliances with professional Esports teams in Europe, the United States, China and South Korea. Therefore, in 2021 BMW in Latin America aligned itself with this global strategy by joining the INFINITY project: the main electronic sports club in Latin America and joining efforts to publicize the technological innovation of the Bavarian brand among young audiences.


“We are very pleased to have replicated the global strategy of the BMW brand almost on a par in the Latin American region. Club INFINITY is a solid group focused on developing Latin American talent within Esports, which is aligned with our values: innovation, technological development and focus on new generations.


We are ready to take the next steps in this alliance, for example: we are focused on the generation of content that will help us promote and spread the concepts of Esports, with which we are sure that we will grow the community”, shared Arturo Orenday, BMW Brand Director for BMW Group Latin America.

Club INFINITY: Latin American talent promoter.

One of the objectives of the BMW brand's incursion into Esports in Latin America is to promote this discipline and support the region's talent. Club INFINITY has stood out in Latin America for supporting the training of local professional players. This is demonstrated by their teams, their players and staff are from: Mexico, Colombia, Peru, Argentina, Costa Rica, Guatemala, Chile, among others. In addition to three "Gaming Houses" located: two in Mexico City and one in Lima, Peru.


Likewise, Club INFINITY has a leadership team made up of experts in Electronic Sports, who with their extensive experience and strategic vision in Esports have managed to identify talent in different countries and integrate solid teams; allowing them to stand out in Latin America and participate in International Tournaments.


“We are very happy to renew our relationship with the BMW brand. The active participation of the brand has contributed to the sporting success achieved by INFINITY in the last year and to the enrichment of the esports ecosystem in Latin America. For this second year together, we hope to bring new and better content to the community in the region and contribute so that the BMW brand has better opportunities to connect with fans”, assured Nicolás Lescano, owner and director of communication and marketing of the club.


Club INFINITY: challenges and achievements.

Club INFINITY will seek from June to reach its fifth cup of the Latin American League of League of Legends (LLA) and in this way the pass to Worlds 2022, an event that for the first time will have its initial phase in CDMX.


In total Club INFINITY has 29 championships in games as diverse as LoL, Valorant, Free Fire, FIFA, Gran Turismo, Dota2, among others. In addition to having participated in World Cup tournaments in South Korea, Iceland, United Kingdom, Rio de Janeiro, among others.


The BMW 2 Series Gran Coupé: driving pleasure heading to gamers' stadiums.

Within the 2022 reactivation of face-to-face activities of the INFINITY Club, the BMW brand assigned them a BMW M235i xDrive Gran Coupé. Which accompanies the INFINITY teams to the different face-to-face sports fairs that take place in the gamer stadiums of Mexico City.


The BMW M235i xDrive Gran Coupé was decorated with a personalized design, a vinyl car wrap, for the INFINITY Club, in which: the orange color alludes to its institutional logo; and the figures in the form of fire represent the passion that INFINITY players deliver in sports fairs.


LLA: the Clausura 2022 tournament begins.

INFINITY has the great challenge ahead of lifting its fifth cup in the Latin American League of League of Legends (LLA) and representing Latin America at Worlds 2022, an event that for the first time in history will have its initial phase in CDMX.


The Closing Tournament 2022 of the Latin American League of League of Legends (LLA) began on Saturday, June 11th, the regular season, playoffs and finals will take place between June, July and August. The official game schedule can be found on the RIOT Games official site:,msi


It is important to mention that two years after the health contingency began, the matches will be reactivated at the Artz Pedregal Arena in person with a live audience. So those interested in attending can purchase their tickets on the official site of


Likewise, the live broadcasts of each of the matches will continue through the official RIOT Games channels on Twitch and YouTube:

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