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PressClub Latin America, Caribbean · Article.

BMW Group confirms Latin-American & Caribbean regional sales leadership for the 6th year in a row.

• Electrified vehicle sales grew from 20% to 23% in comparison to 2022. • BMW Group delivers 46,000 home and corporate chargers to customers. • Regional markets have sold more than 1,157 BMW M vehicles (36 % more than in 2022). • 10 new BMW and MINI models will be launched regionally in 2024.

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BMW Group

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Joao Carlos Veloso Duarte
BMW Group

Mexico City, November 13th, 2023 – BMW Group will maintain its Premium segment Latin American and Caribbean regional sales leadership for the 6th consecutive year in 2023. The BMW Brand maintains its position as the preferred premium brand in the region with 32,661 vehicles sold from January to October (2 % more than the previous year), meanwhile, MINI has sold 5,712 vehicles in the same period (7 % more than in 2022). The yearly sales leadership has been reached, two months before the end of the year.


 “I want to thank all our customers for choosing BMW as their favorite premium brand in Latin America and the Caribbean for 6 uninterrupted years. One out of every three premium models sold in the region is a BMW and that proves that our efforts were always focused on our customers. We are also grateful to our MINI customers for choosing our spectacular MINI vehicles”, said Reiner Braun, CEO and President of BMW Group Latin America. “I also want to thank our team, our dealer network, and importers for their commitment to sales leadership with two more months of great performance. Despite logistic challenges all over the year, we currently lead premium segment sales in Brazil, the Importer Markets and Mexico and I trust that this trend will be maintained until the end of the year improving our performance versus 2022”, reinforced the executive.


Technology openness and flexibility were key for the BMW Group to achieve a sales record on M models, and simultaneously achieve a record share on plug-in hybrid and electric vehicle sales in Latin America and the Caribbean, reaching 23% of the total BMW Group sales in the region with 9,913 units, 24 % above same period sales on the previous year (compared to a 20 % share in 2022).  The BMW Group is also number 1 in regional premium segment electrified vehicle sales.

In 2023, the BMW Group has launched 10 electrified models in Latin America, including completely new models such as the BMW iX1 and the BMW i7, as well as PHEV variants on main models, which have become benchmarks in their market segments. The brand-new BMW i5, the first-ever fully electric variant of new 5-Series, is currently arriving in Latin America and Caribbean markets -product arrival times will differ from market to market according to local plans.

2023 has also been a remarkable year for BMW M and ultra luxury models. From January to October, Latin American markets already sold 1,157 BMW M vehicles, 36 % more than in the same period of 2022. Ultra luxury segment sales reached 711 units, an increase of 46 % compared to the previous year, thanks to successful products such as the BMW XM, the BMW 7 Series, and the BMW X7.


Besides BMW and MINI brand sales, the BMW Group also achieved records in Charging Station deliveries within Latin America and the Caribbean. The Group has reached a milestone of 46,000 domestic and corporate chargers delivered to customers in Brazil, Mexico, Argentina, and Importer markets. Every electric vehicle sold in the region is delivered to customers with a charging solution.


In 2024, more than 10 new BMW and MINI models will be launched in Mexico, Brazil, Argentina and Importer markets, including the recently unveiled BMW X2 and BMW iX2. An all-new MINI Cooper electric and all-new MINI Countryman electric are also scheduled for Latin America & Caribbean debuts next year.


“Our strategy will remain customer centered and based on a shift to electrification with technology openness, premium experiences, digitalization and connectivity, with an increasing focus on local footprint, as production follows market demand”. Explained Reiner Braun, CEO and President of BMW Group Latin America.

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