PressClub Latin America, Caribbean · Article.
BMW Group announces organizational changes in BMW Motorrad Latin America.
Thu Aug 14 17:30:00 CEST 2025 Press Release
From August 31st, Dirk Biehler, Head of BMW Motorrad Latin America since 2022, will willingly leave his position. Temporarily, Kevin Philips, Vice President of BMW Motorrad for the Americas, will assume responsibilities for the Latin America region.
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Juan Bernardo Vazquez Mellado
BMW Group
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Juan Bernardo Vazquez Mellado
BMW Group
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Mexico City. August 14th, 2025. BMW Group announces organizational changes in BMW Motorrad Latin America, effective August 31st, 2025:
Kevin Philips, Vice President of BMW Motorrad for the Americas, states that effective August 31st, 2025, Dirk Biehler will willingly step down as Head of BMW Motorrad Latin America to pursue new projects. Temporarily, Kevin Philips will take on responsibilities for the Latin America region. A successor to the position will be announced soon.
Dirk Biehler joined BMW Group in 1994, where he held various positions, including Regional Sales Director for BMW Motorrad in Munich and National Marketing Manager for BMW Motorrad in the United States. In addition, as Head of Sales Channel Development and Customer Relationship for Latin America, he was also involved in the synergy project for the creation of the regional Hub.
In 2022, Biehler was appointed Head of BMW Motorrad Latin America. During his first year in this role, he demonstrated solid leadership in the Latin markets, achieving a +17.2% sales growth compared to 2021. Since then, he has maintained strong leadership of BMW Motorrad in the Premium segment, with a 50% share of the regional premium market.
With his experience, he contributed in 2023 to the regionalization of the brand for Latin America, creating a more efficient structure to facilitate and consolidate reporting to headquarters. Additionally, for three consecutive years, LATAM has surpassed the total sales volume of Germany, positioning key markets like Brazil in the Top 10 globally.
“I want to thank and congratulate Dirk for his commitment, performance, and outstanding career at BMW Group and BMW Motorrad over the years. Under his direction, BMW Motorrad established itself in Latin America as the leading motorcycle brand in the Premium segment. His leadership was also essential for the regionalization of BMW Motorrad operations in the region. We wish him much success in his personal projects,” said Kevin Philips, Vice President of BMW Motorrad for the Americas.
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