PressClub Latin America, Caribbean · Artikel.
Postcard Story: MINI celebrates life the Mexican way.
Fri Oct 31 17:00:00 CET 2025 Press Release
• On the “Day of the Death”, an important Mexican tradition, MINI roams the streets of Mexico City and celebrates the "Go-Kart Feeling," a spirit that continues alive through the years.
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Erika Ferrer
BMW Group
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Erika Ferrer
BMW Group
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Mexico. On November 1st, the streets of Mexico are filled with cempasúchil flowers; families' homes are prepared to welcome their beloved ones who have departed "to the beyond" at night. They welcome them with an altar full of flowers, candles, colorful paper, the traditional dead bread, sugar skulls, typical food. In Mexico, “Day of the Death” celebrates life!
MINI honors memory, creativity, and connections that transcend time, driving a MINI John Cooper Works through the streets of Mexico City to Reforma Avenue, in front of the monument known as the "Angel of Independence." Together with our family, friends, and everyone who is part of the MINI community, we celebrate what makes the journey unforgettable.
Each MINI, like each life, leaves its mark.