BMW Group announces leadership changes in BMW Motorrad Latin America.

Mexico City. November 10^th, 2025. Kevin Philips, Head of BMW Motorrad for the Americas, states that effective January 1st, 2026, Frederic Stik will take over the position as Head of BMW Motorrad Latin America.

Frederic Stik entered BMW Group France in 2003 as Head of Special Sales and Used Vehicles. In 2015 he joined BMW Motorrad and held several key management positions, including General Manager of BMW Motorrad France and Regional Director for BMW and MINI. In his current role as Head of BMW Motorrad for Region Europe, Stik has successfully driven regional growth and brand development while leveraging new technologies to enhance business performance and deliver sustainable brand experiences. With over 25 years of experience in the mobility, car, and motorcycle industries, Stik is known for his strategic vision and strong multicultural leadership in complex markets. His broad expertise spans sales, after sales, marketing, and dealer development.

Frederic Stik graduated from the ESDE-Sup Business School and the Executive Education program at HEC Paris and speaks French, English, German, and Polish.

“Latin America is a compelling region for BMW Motorrad, with continuous growth and a Plant Iocated in Manaus, Brazil, to satisfy the demand in the market. I am confident that Frederic’s leadership philosophy centered on sharing a strategic vision and fostering a positive mindset among teams and business partners, will assist in continuing building a long-term success. I wish him every success in his new role” said Kevin Philips, Head of BMW Motorrad for the Americas.