PressClub Latin America, Caribbean · Article.
BMW Group Latin America announces organizational changes in Corporate Communications regional team.
Tue May 26 20:15:00 CEST 2026 Press Release
Effective May 29, Joao Veloso, Director of Corporate Communications for BMW Group Latin America since 2022, will leave the company to pursue new opportunities. On an interim basis, Juan Bernardo Vázquez Mellado will assume responsibilities for the Latin America region.
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Mexico City. May 26th 2026. Mariella Kapsaskis, Regional Head, Corporate and Product Communications for BMW Group Americas, announced today that effective May 29, 2026, Joao Veloso will leave his position as Director of Corporate Communications for BMW Group Latin America to pursue new opportunities outside the company. On an interim basis, Juan Bernardo Vázquez Mellado, Corporate Communications Manager for BMW Group Latin America, will assume responsibilities for the region until a successor is announced.
Joao Veloso joined BMW Group in 2016 as Head of Corporate Communications for BMW Group Brazil, where he led external communications, media relations, and internal communications for the National Sales Company, BMW Group Plant Araquari, and BMW Group Plant Manaus. During his tenure, he managed key communication initiatives, including the inauguration of the BMW Motorrad Plant in Manaus, while strengthening stakeholder engagement and supporting the company’s regional integration efforts.
In 2022, he was appointed Director of Corporate Communications for Latin America, overseeing the integration of communications strategies across the region’s 27 markets. In this role, he worked closely with regional and global leadership, including the two production plants in Brazil, helping ensure that BMW, MINI, and BMW Motorrad maintained strong editorial share of voice across the region while keeping markets connected to the latest corporate and product developments.
“On behalf of BMW Group, I would like to sincerely thank Joao for his outstanding contributions and dedication over the past decade. Throughout his time with BMW Group, Joao played an important role in strengthening our corporate reputation across Latin America and supporting the continued growth of our business in the region. We thank him for his commitment and wish him continued success in his future endeavors,” said Mariella Kapsaskis, Regional Head, Corporate and Product Communications for BMW Group Americas.