The new MINI Paul Smith Edition marks the next step in the successful collaboration between two British icons. This partnership is grounded in shared values of craftsmanship, creativity and innovation, combining MINI's distinctive appearance with Paul Smith's remarkable design language. The new edition for the MINI Cooper Family stands out with a unique look featuring a British twist.
MINI presents, in collaboration with lifestyle brand, Deus Ex Machina, two exclusive one-off John Cooper Works cars. Celebrating MINI’s storied racing history, the two cars represent a shared enthusiasm for motorsport and customisation, each built with distinct design, function and creative innovation at their core.
The 24 Hours of Nürburgring witnessed a spectacular display of motorsport excellence as BMW M Motorsport and MINI John Cooper Works showcased their prowess in front of a record crowd of 280,000 spectators. The event, held in the challenging "Green Hell," saw BMW M Motorsport clinch its 21st overall victory, while MINI secured a commendable second place in the SP3T class – right behind the BMW M2 Racing.
As a 3-door model in its fifth generation, the purely electric MINI Cooper underscores the brand’s tradition with hallmark MINI design while at the same time symbolising the all-electric future. Electrified go-kart feeling and an immersive user experience take the MINI DNA to a whole new level.
The fifth generation of the MINI 3-door is fully electrically powered and continues the success story of the legendary model. With maximum go-kart feeling, the new MINI Cooper Electric embodies the hallmark brand driving fun of the future.
The MINI Cooper S Convertible owes its sporty, elegant appearance to the refreshing bodycolor Zesty Yellow, the black hood stripes and the Piano Black exterior. The exclusive surround of the radiator grille and of the front and rear lights emphasizes the dynamic charisma of the convertible.
All-wheel drive is an advantage in any traffic situation. But what four driven wheels are really capable of can only be experienced off the beaten track - and on snow. On an excursion with the MINI John Cooper Works Countryman, outstanding power and the ALL4 system provide ideal conditions for enjoying the white landscape in an extremely sporty way.
Blue-skies thinking, seeing challenges as opportunities, taking the wishes and needs of individuals into account openly and unconventionally – all these facets are firmly anchored in the tradition of the MINI brand. MINI is now charting the course for the future on the platform of this self-assured mindset.
If you want to explore the world, you need a thirst for knowledge, a thirst for adventure and a four-wheel drive MINI Countryman. With it, you can travel safely even where more than half of the country's inhabitants firmly believe in the existence of supernatural beings - in Iceland. Especially a trip to the Westfjords, which are little developed for tourists, brings visitors closer to the life and culture of the islanders and breathtaking nature.
Playful content hub invites users to take curated routes: Discover favorite places and exciting activities – on the trail of MINI Friends leveraging Cloud-based maps styling from Google Maps Platform.
Deloitte orders 140 MINI Electric to meet growing demand for electric cars: MINI Electric largest order in Europe so far.
The Austrian-based health company Biogena offers the opportunity to integrate electric mobility into everyday business life with the MINI Cooper SE. The total of 82 vehicles ordered create the largest MINI Electric fleet in Austria.
IAA takes place at the home of the BMW Group for the first time +++ Innovations and new technologies for future mobility +++ Focus on circular economy, sustainability and urban mobility
With optional roof rails and a wide range of retrofit products for the exterior and interior, the first purely electrically powered model from the British premium brand also becomes the perfect companion for active leisure activities and excursions into nature.
MINI Sharing makes it easier than ever to share your own car with friends and family. Available in Germany and the Netherlands from the start of March 2021. Other European markets set to follow by the end of 2021.
MINI App gains new functions and is introduced in new markets in March 2021. Bespoke software architecture developed fully in-house enables rapid development of new content and fast roll-out in markets around the world.
Centre instrument with 8.8-inch touch display as standard, individually configurable Live Widgets, "Lounge" and "Sport" modes for the centre and multifunctional instrument display, integration of Amazon Alexa, MINI App with extended functions: With the new edition of the models in the small car premium segment, connectivity and driving pleasure form the perfect combination for the typical MINI feeling.
The original in the small car premium segment moves to the next stage of its evolution. With an intensive makeover for the MINI 3-door, the MINI 5-door and the MINI Convertible, the British premium automobile manufacturer confirms the position of the three models as the premium providers of driving fun, expressive design and individual style.
Whether offshore, onshore or airborne, the Lake Constance region can be explored in various sporty or totally relaxing ways. Thanks to the roof and rear luggage rack systems from the Original MINI Accessories range, the MINI Cooper S 3-door becomes a versatile transport talent for a varied travel experience.
Spas, castles and museums, the Kurhaus with casino, the banks of the Rhine and the Rheingau vineyards: With the MINI Cooper S 5-door, a city break in the Hessian state capital Wiesbaden becomes a discovery tour of classical architecture, picturesque scenery and modern infrastructure.
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