+++ Rights to Alpina brand transferred to BMW Group on 1 January 2026 +++ The brand embraces history and future alike, as represented in its new wordmark +++ Striking a balance between superior ride comfort and maximum performance +++ Focus on individual customer requirements +++
Every journey begins with light. It shapes our view, guides our path and transforms the ordinary into extraordinary. Winding along the coastline of Fujairah, the BMW 7 Series and BMW X7 Individual models embody this ethos and redefine the feeling of modern luxury.
BMW Middle East presents the exquisite 7 Series Suhail Edition in Riyadh +++ BMW Individual is the ultimate expression of personal luxury +++ Limited to only 50 cars worldwide, the first unit has arrived in the Kingdom +++ A harmonious blend of art, luxury, and advanced engineering
+++ First BMW Group car plant to rely entirely on electricity from renewable energy during normal operation; no fossil fuels used +++ Use of electric power in paint shop drives reduction in CO₂e emissions from BMW iX3 production +++ Typical iFACTORY: virtual planning and testing, efficient processes and structures, smart use of AI +++ High-voltage batteries assembled on site +++
BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometres (500 ...
MINI presents, in collaboration with lifestyle brand, Deus Ex Machina, two exclusive one-off John Cooper Works cars. Celebrating MINI’s storied racing history, the two cars represent a shared enthusiasm for motorsport and customisation, each built with distinct design, function and creative innovation at their core.
Happy Dreams, The Middle of Nowhere
BMW Group Middle East posts a 15.3% year-on-year increase in BMW overall sales +++ BMW M models soar with 31.6% growth +++ MINI records impressive 20% growth driven by strong demand for the MINI Countryman and JCW models +++ BMW Motorrad posts nearly 20% growth year-on-year +++ Customer support services grow by 7%, reflecting customer loyalty and trust
Range-topper BMW XM to feature a V8. Plug-in hybrid is the most powerful BMW M automobile. New equipment options. Charging rate increased to 11 kW. Premiere at the 24 Hours of Le Mans.
The new BMW M2 CS further raises the bar for sheer driving pleasure at the premium end of the compact high-performance sports car segment. Outstanding agility, a significant increase in power output, supreme dynamics and particularly sporty design characteristics make driving the latest exclusive special-edition model from BMW M GmbH an enthralling experience. The new BMW M2 CS is the next chapter in an emphatic success story, which began with the iconic ...
Exclusive three-door interpretation of a BMW Touring. Unique colour and material concept. Limited-run small series for collectors and enthusiasts.
A weekend to remember: 1,328 aficionados, 11,375 laps completed, a combined horsepower of 3,600+ unleashed. Public tickets sold out well ahead of the event.
BMW Art Car Collection celebrates its 50th anniversary. A historic moment for the region’s art and automotive enthusiast. BMW continues to foster cultural dialogue and creative exchange in the region.
Ramadan journeys are set to turn into unforgettable Eid adventures with the power and poise of the MINI John Cooper Works Countryman.
+++ "Rolling sculptures" from Alexander Calder’s first to Julie Mehretu’s latest +++ Largest exhibition project in the history of the collection spans all five continents +++ Collaborations with cultural institutions and art platforms +++ African Film and Media Arts Collective for filmmakers and media artists +++
Two characteristic design variants: Sport and Style. Each limited to 46 cars. Visit to the VR46 Motor Ranch and Misano racetrack forms exclusive highlight.
As a vanguard in the field of electric mobility, the BMW iX has established a unique combination of progressive luxury and locally emission-free driving pleasure.The new edition of the Sports Activity Vehicle (SAV) features an increase in driving performance combined with significantly extended range. Specific exterior and interior design modifications emphasise the sporty character of the new BMW iX.
Third-strongest growing region for BMW brand worldwide with a +15.4% growth over 2023. MINI achieves its highest-ever sales with +16% growth vs. 2023. Strong demand across BMW, MINI, and BMW Motorrad portfolios. Electrified BMW (BEV) sales grow by +2.7%, BMW Motorrad by +4.6% compared to 2023.Positive outlook on 2025 focusing on the upper premium segment, M Performance vehicles, and electrified models.
The new display and operating concept will be introduced across all new BMW models from the end of 2025. Consistent driver focus, information distribution and ergonomics. New BMW Operating System X provides intelligent software basis, ensuring extensive scope for personalisation and wide spread of digital functionality.
BMW and Toyota jointly developing next generation of fuel cell technology. BMW to launch first-ever series production fuel cell vehicle in 2028. Both companies are promoting hydrogen infrastructure development.
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