BMW GROUP MIDDLE EAST LAUNCHES INNOVATIVE WEBSITE - BMW-ME.COM

Dubai, UAE. BMW Group Middle East has launched its innovative website,
BMW-ME.COM, an innovative in-depth portal giving customers an
interactive and enhanced BMW experience. "The new website has
been produced with the utmost talent and technology by BMW Group Middle
East's IT experts, in order to deliver a premium online experience for
our customers," says Guenther Seemann, Managing Director, BMW Group
Middle East. BMW-ME.COM provides extensive information and full
specifications of all BMW vehicles, accessories and pre-owned vehicles.
In addition, customers can access the site to download the BMW owner
service and warranty manual, catch up on the latest BMW innovations and
source details on the BMW Group Middle East's importer network across
the region. The website features many "not-to-be-missed"
sections - from the Innovative Lounge - where all questions on Active
Steering and xDrive are answered and remotely experienced - to the
Technology Guide, which provides concise and in-depth explanations on
all the latest innovations and safety systems available in BMW cars.
"BMW aficionados will be delighted by the new website,"
continues Seemann, "as it allows them the opportunity to immerse
themselves in the BWW brand and download desktop screensavers, apply
for test drives at dealerships and sign up for the BMW e-newsletter to
receive latest offers and news. "It is even possible to download
the real engine sounds of various models of BMWs - which will be real
music to their ears!" Another not-to-be-missed feature on
BMW-ME.COM is the BMW History section that takes the visitor way back
in time, since BMW's very first beginnings in 1916, from the Dixi to
the new BMW. It gives an outstanding chance to see the BMW sporting
legends, such as the BMW 328 introduced in 1936, the BMW 501 or the
"Baroque angel". Visitors will also have the chance to get
acquainted with the people who made a difference in BMW's history - the
Austrian engineer and lieutenant who was appointed as the first head of
BMW GmbH, or the man whose record of 279.5 km/h in 1937 remains
unbroken for twelve years. A special log-in section that only BMW
owners can access will feature on BMW-ME.COM to provide news, events,
and offers at dealerships before they are made to the public. Keeping
up-to-date with the latest technologies and based on the internet
bandwidth, two versions of BMW-ME.COM are available: the compact version
offering mute non-animated details and images, and the video version
featuring previews of each vehicle model. The BMW Group Middle East
is now live online, and will be updated on a monthly basis to maintain
a non-stop connection with the BMW world. - Ends - For more
information please contact: Rana Jones, Corporate Comm. Manager, BMW
Group Middle East Telephone: +971 4 3132600, Fax +971 4 330 0120 Email:
Rana.Jones@bmw.com Sweety Darwish, Account Manager, MCS/Action
Telephone: +971 4 390 2960, Fax: +971 4 390 8161, Mobile: +971 50 47 37
651 Email: sweety.d@actionprgroup.com Media website: www.press.bmwgroup.com