PressClub Middle East · Article.
BMW ORACLE Racing - Sailing Team Unveils New Look for 2007 America's Cup Campaign
Sun May 30 08:00:00 CEST 2004 Press Kit
In preparation for the 32nd America's Cup in 2007 in Valencia, BMW and ORACLE Racing have announced a new campaign under the name of BMW ORACLE Racing. In 2003, the team as ORACLE BMW Racing had a strong debut as a finalist in the Louis Vuitton Cup, the Challenger races for the America's Cup. The renaming, to BMW ORACLE Racing effective immediately, reflects a new team and a more significant role of BMW in the campaign. Under the new contract signed last month, the German premium car brand increased its commitment by contributing more technical know-how, marketing expertise and financial support to the international professional sailing team.
Press Contact.
Leanne Blanckenberg
BMW Group
Tel: +971-4-3132-615
Fax: +971-4-3300-120
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Author.
Leanne Blanckenberg
BMW Group
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One Team: BMW ORACLE Racing Sailing Team Unveils New Look for 2007
America's Cup Campaign In preparation for the 32nd America's Cup in
2007 in Valencia, BMW and ORACLE Racing have announced a new campaign
under the name of BMW ORACLE Racing. In 2003, the team as ORACLE BMW
Racing had a strong debut as a finalist in the Louis Vuitton Cup, the
Challenger races for the America's Cup. The renaming, to BMW ORACLE
Racing effective immediately, reflects a new team and a more
significant role of BMW in the campaign. Under the new contract signed
last month, the German premium car brand increased its commitment by
contributing more technical know-how, marketing expertise and financial
support to the international professional sailing team. On the
technology front, four engineers from the team of Professor Dr. Raymond
Freymann, Managing Director BMW Group Research and Technology, will be
integrated permanently into the BMW ORACLE Racing design team. The work
of the BMW engineers will focus on structural design and construction
materials used in the yacht. These engineers will perform simulation
and optimisation of the sailing yacht to a level not employed in yacht
design previously. This will result in a yacht that is lighter,
stronger and faster. For BMW, the sailing partnership is analogous to
its relationship with Formula 1 and the BMW WilliamsF1 Team. With the
new era of the America's Cup in Europe, continuous racing over the four
year period of the campaign requires an increased professionalism. The
sailing team stands to benefit from BMW's F1 experience in order to
meet this challenge. Furthermore, the name BMW ORACLE Racing is
symbolic of an equal partnership of BMW and ORACLE. A new team
identity with a new logo, new hull design, and new team clothing will
be introduced. The team's International America's Cup Class yachts have
been re-branded with the new identity. The transition to the new
identity will begin at the UBS Trophy in Newport, RI, USA, 19-26 June
when the team competes for the first time with this new look.