“On a Mission”: BMW X3 goes to Mars. Global campaign for new BMW X3 uses innovative virtual reality to showcase passion and dedication.
Tue Sep 26 13:42:02 CEST 2017Informação à Imprensa
The new BMW X3 will be released in November, shortly after its world premiere at the IAA International Motor Show in Frankfurt. An extensive global campaign entitled “On a Mission” will accompany the launch of this successful model. Campaign highlights include a rousing TV spot with extreme athletes and a 360° virtual reality test drive on Mars, with continuation of the campaign in digital channels.