• The fifth-generation BMW X5 is the first BMW model engineered to support five drive systems, including hydrogen, as part of its global line-up. • First all-electric BMW iX5 – with the 60 xDrive setting a new benchmark in the segment with a WLTP range of up to 525 miles, fast 460 kW DC charging and 800-volt architecture. • Bold Neue Klasse exterior design with new double-X daytime running lights, new BMW Winglet door handles and optional automatic ...
• New MINI Countryman Untamed Edition combines rugged, adventure-ready design with enhanced off-road capabilities. • Edition-exclusive Nomad Blue and Hideaway Grey paint finishes are joined by 19” Untamed Edition Spoke alloy wheels and optional all-terrain tyres for S and SE models. • Available in Ireland with C, S, E and SE powertrains, priced from €47,250 OTR, with first customer deliveries expected in early 2027.
• First-ever BMW iX4 combines expressive Sports Activity Coupé design with the latest Neue Klasse technology. • Up to 514 miles1 of WLTP range and DC rapid charging at up to 400 kW, adding up to 386 km in ten minutes. • BMW iX4 40 xDrive and BMW iX4 50 xDrive available from launch, with the 612 hp BMW iX4 M60 xDrive following in spring 2027. • M Sport specification and a large panoramic glass roof fitted as standard. • Sixth-generation BMW eDrive ...
• The eighth-generation BMW 3 Series introduces Neue Klasse design and technologies to the heart of the BMW brand. • First fully electric BMW 3 Series launches as the new BMW i3, available from launch as the BMW i3 40 xDrive and BMW i3 50 xDrive. • BMW i3 M60 xDrive M Performance model will later join the lineup. • BMW i3 50 xDrive delivers up to 912 km1 of range (WLTP) and up to 400 kW DC rapid charging. • Two petrol-powered derivatives offered from ...
• The fifth-generation BMW X5 is the first BMW model engineered to support five drive systems, including hydrogen, as part of its global line-up. • First all-electric BMW iX5 – with the 60 xDrive setting a new benchmark in the segment with a WLTP range of up to 525 miles, fast 460 kW DC charging and 800-volt architecture. • Bold Neue Klasse exterior design with new double-X daytime running lights, new BMW Winglet door handles and optional automatic ...
• An early opportunity to order the BMW i3 50 xDrive ahead of its official market launch. • Based on the M Sport model, the First Edition brings an enhanced level of standard equipment including BMW Iconic Glow, the BMW 3D Head-Up Display and AC Charging Professional – up to 22 kW AC. • From today, the BMW i3 50 xDrive First Edition is available to order exclusively at BMW retailers, priced from €72,855 OTR. • The BMW i3 50 xDrive will celebrate its ...
• M xDrive all-wheel-drive system available for the BMW M2 for the first time. • Enhanced traction brings impressive performance – 0-62 mph in 3.7 seconds. • Innovative M Ignite engine technology reduces fuel consumption significantly under high loads. • BMW Individual Borusan Turkish Blue exterior paint available for the BMW M2 for the first time. • Priced from €126,175 OTR, the Ireland market launch of the new BMW M2 with M xDrive commences in late ...
• Most extensive BMW Group model update ever. The new BMW 7 Series spearheads the integration of Neue Klasse technologies into the existing BMW model portfolio. • Gen6 cylindrical cells help deliver significant increases in range across the BMW i7 lineup – up to 727 km (WLTP) in the BMW i7 50 xDrive. • Introduces a bold new Neue Klasse design language for BMW’s luxury segment. • Unparalleled personalisation capabilities, including a world-first dual-finish ...
+++ Triumph for the BMW Group and the Neue Klasse +++ Tenth and eleventh title wins for the BMW Group +++ Jury members issue purchase recommendations for more than 413 million readers +++
• Competition returns again to support Ireland’s Rising Start-Up Talent. • Expert Panel of Judges, including Skingredients’s Founder and CEO Jennifer Rock and a representative from Enterprise Ireland. • Range of benefits for the winners, including use of a BMW iX1 or BMW iX2, mentoring sessions and profile features through BMW Ireland.
• The second model of the Neue Klasse. The core of the BMW brand reinvented • 900 km of single-charge range realised by the innovations and technologies of the Neue Klasse • Sixth-generation BMW eDrive technology with 800-volt architecture and 400 kW rapid charging (up to 400 km in 10 minutes) • Class-leading driving dynamics elevated by a new “superbrain” digital architecture and the Heart of Joy driving dynamics system • Driver-oriented cockpit featuring ...
• BMW and MINI retailer teams were recognised for their performance and customer focus across 2025. • Annual awards presented at the historic Löwenbräukeller in Munich during the Brand and Business Summit. • Winners included Conlans BMW Kildare, Frank Keane Naas Road MINI and Colm Quinn as Sustainability Champion of the Year.
+++ BMW M electrifies the brand DNA +++ BMW M eDrive offers four electric motors +++ Integrated BMW M Dynamic Performance Control +++ Performance-optimised high-voltage battery with increased charging capacity +++ Outstanding road and racetrack capability +++
+++ BMW Group wins JEC Composites Innovation Award in the "Automotive & Road Transportation - Parts" category +++ Use of flax fibres reduces CO₂e emissions +++ Collaboration as an innovation driver +++
• BMW Group Ireland delivers a strong 2025 sales performance 5,868 vehicle registrations. • BMW recorded 5,143 registrations, establishing its position as Ireland's leading premium automotive brand. • Continued momentum in electric sales with 1,153 all-electric BMW and MINI vehicles registered in 2025, representing over 19 per cent of total volume. • MINI registrations increased to 725 units (2024:561), with almost 50 per cent fully electric.
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
New MINI Paul Smith Edition marks the next step in the collaboration between two British icons. Will debut on MINI Cooper Electric, followed by MINI Cooper 3-door, 5-door and Cooper Convertible models. Exclusive exterior design offering three paint options including two edition-exclusive colours; Statement Grey and Inspired White. Two roof options offered - Jet Black or Nottingham Green – and 18” Night Spoke alloys in Dark Steel. Sophisticated ...
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