Extrovert, unmistakable and fully electric, the new BMW iX4 is the next Neue Klasse model from BMW. Like its Neue Klasse siblings, the new Sports Utility Vehicle in coupé form represents a technological leap forward into a new era. At the same time, the BMW iX4 showcases its own, particularly expressive interpretation of the reduced-to-the-essential Neue Klasse design. Its dynamic looks underscore the car’s clear sporting instincts.
“Citadel Premium Motors” appointed as the official importer for BMW and MINI in Syria. +++ The appointment reinforces BMW Group Middle East’s confidence in the long-term potential of the Syrian market. +++ The partnership will focus on delivering premium customer experiences, high service standards, and access to the BMW and MINI portfolios. +++ BMW Group Middle East’s vision for Syria is rooted in long-term value creation.
A regional debut worthy of the global stage. New luxury design: A monolithic presence with Iconic Glow and crystal headlights. Neue Klasse technology: Next-generation innovation in BMW’s flagship sedan. BMW Individual: Personalisation defined by craftsmanship and exclusive finishes. Cutting-edge technology meets skilled craftsmanship: BMW Individual Dual-Finish is a world first. BMW Panoramic iDrive: A seamless, intelligent digital experience.
Fully electric market entry in Pakistan and its long awaited return to Jordan. Milestones that highlight the brand’s transformation into a future focused, all electric player redefining urban mobility across emerging markets.
Taking on the Rocky Mountains and undergoing its final challenge in one of the world's most demanding landscapes, a specially engineered MINI Countryman is proving its adventurous spirit far beyond the beaten path.
The new BMW X5 enters its fifth generation, combining five different drive system technologies for the first time with the design language and innovations of the Neue Klasse.
+++ New integration enables direct access to premium entertainment, live sports content, and more from STARZPLAY in BMW and MINI vehicles equipped with ConnectedDrive +++ Marks first step in expanding in-car digital entertainment experiences across the region +++
+++ Preview of the new design language for high-performance automobiles from BMW M GmbH +++ New interpretation of dynamics, agility and precision at BMW M +++ Design and technology transferred from motorsport +++
+++ A one-of-one design study signaling a new chapter for BMW ALPINA +++ Reimagines the brand’s heritage with contemporary purpose, aesthetics, and technology +++ Deepens the defining principles of BMW ALPINA: speed, comfort, and sophistication +++ Demonstrates the BMW Group’s commitment to preserving and elevating BMW ALPINA +++
A vision in the spirit of acceleration.
The iconic 1965 Monte Carlo Rally winning Mini Cooper S is being celebrated in the form of a new MINI edition. Introducing the new “MINI 1965 Victory Edition”.
+++ MINI and Vagabund present two unique MINI Countryman one-off show cars inspired by adventure and community culture +++ The MINI Countryman becomes a dynamic stage for lifestyle, music and self-expression +++ Vehicle individualization that only MINI can do +++
+++ BMW M transfers brand DNA to the Neue Klasse’s modular system +++ BMW M eDrive offers four electric motors +++ Integrated BMW M Dynamic Performance Control +++ Performance-optimised high-voltage battery with increased charging capacity +++ Outstanding road and racetrack capability +++
BMW Motorrad Middle East along with AGMC, the authorised importer of BMW Group vehicles for Dubai, Sharjah and the Northern Emirates, showcases BMW Motorrad’s latest Authority and Protection motorcycles at Intersec 2026, the world’s leading trade fair for security, safety and fire protection, taking place at the Dubai World Trade Centre.
+++ Rights to Alpina brand transferred to BMW Group on 1 January 2026 +++ The brand embraces history and future alike, as represented in its new wordmark +++ Striking a balance between superior ride comfort and maximum performance +++ Focus on individual customer requirements +++
+++ New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3 +++ Available in Germany and the US at market launch 2026 +++ Presentation at CES 2026 +++
Sheer driving pleasure has always been baked into the BMW brand’s DNA. The BMW Z4 is a prime example: truly exhilarating roadster fun. The upcoming BMW Z4 Final Edition provides fans with a time-limited opportunity to order a very special version of this vehicle – one that may well become a collectors’ item.
Every journey begins with light. It shapes our view, guides our path and transforms the ordinary into extraordinary. Winding along the coastline of Fujairah, the BMW 7 Series and BMW X7 Individual models embody this ethos and redefine the feeling of modern luxury.
Playful in handling, versatile in use – ultimate GS expertise for the 48 hp class.
BMW Middle East presents the exquisite 7 Series Suhail Edition in Riyadh +++ BMW Individual is the ultimate expression of personal luxury +++ Limited to only 50 cars worldwide, the first unit has arrived in the Kingdom +++ A harmonious blend of art, luxury, and advanced engineering
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