BMW Canada presents pricing for two all-new models at the Canadian International Auto Show - Updated

Richmond Hill, ON.  BMW Canada today revealed pricing for two of its newest models at the Canadian International Auto Show.

For the first time, the coveted M badge will appear on the 1 Series M Coupé. With 335 horsepower, the twin-turbocharged, all-aluminum, 3.0-litre inline-6 engine promises to capture the hearts of Canadian driving enthusiasts when it arrives at BMW retailers in spring 2011. The all-new BMW 1 Series M Coupé will start at $53,600.

With the all-new X1, BMW further expands its Sports Activity Vehicle line-up. Arriving in BMW retailers in April 2011, the MSRP of the X1 will be $38,500.

Further pricing details will be provided closer to the launch of each vehicle.

BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 41 BMW automobile retail centres, 18 BMW motorcycle retailers, and 26 MINI retailers represents the BMW Group across the country.

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For more information, please contact:

Barb Pitblado, Director, Corporate Communications

BMW Group Canada

905-428-5005 / barb.pitblado@bmwgroup.ca      

Rob Dexter, Product and Technology Specialist

BMW Group Canada  

905-428-5447 / robert.dexter@bmwgroup.ca