Inaugural Pure&Crafted SA festival attracts over three thousand revellers.

Midrand. This past weekend Gauteng residents were treated to the first Pure&Crafted SA festival, presented by BMW Motorrad, at the Ground in Muldersdrift. The two-day event, which featured motorcycles, live music and entertainment for the whole family, attracted over three thousand revellers, whose spirits were not hampered by the occasional Highveld summer showers.

The festival line-up included live stunt show by French stunt rider Big Jim, test rides on new BMW models with outrides through the scenic Muldersdrift countryside. Custom motorcycle displays featuring vintage models as well as recent models from BMW Motorrad’s Heritage segment.

Other highlights included live music performances across the three main music stages from Mi Casa, Rubber Duc, Goodluck, The Parlotones, Prime Circle, Dean Fuel, Abby Nurock to name a few, who entertained crowds throughout the day and late into the evening.

Amongst the food, drink and motorcycle stands popular Parkhurst, tattoo parlour Fallen Heroes set up shop next door to Freedom Hair, who were on hand for festival goers grooming needs. Billed as a festival for the whole family, the children’s entertainment also offered its fair share of entertainment with face-painting, jumping castles and host of other activities.

In amongst the activity of the weekend festivities, Gaviscon set a Guinness World Record after achieving a world record for “The Most Consecutive Crossings of a Pool of Non-Newtonian Fluid”.

Pure&Crafted SA was presented by BMW Motorrad, the motorcycle division of BMW. Inspired by the Berlin Pure&Crafted Festival, this weekend’s event is a celebration of the burgeoning sub-culture of classic motorcycles, as well all things artisanal and South African in music, food and family entertainment

Pure&Crafted SA was proudly supported by e.tv, Sol, Strongbow, Frankie’s Olde Soft Drink Co., Bombay Sapphire, Jägermeister, Boschendal and Gaviscon.

See all the highlights from the festival on the Pure&Crafted SA Facebook page: http://fb.me/PureCraftedSA

To find keep abreast about Pure&Crafted SA in 2017 please join #PureandCraftedSA online on:

Facebook: http://fb.me/PureCraftedSA

Instagram: https://www.instagram.com/pureandcraftedsa/

Website: www.PureandCrafted.co.za

ENDS

If you have any queries regarding this press release, please contact:

Ms Thando Pato

Manager: Product Communications (BMW Motorrad, BMW i and MINI)

BMW Group South Africa (Pty) Ltd

Tel: +27-12-522-2070

Mobile: +27-71-666-2070

Email: thando.pato@bmw.co.za

Mr Edward Makwana

Manager: Group Product Communications

BMW Group South Africa (Pty) Ltd

Tel: +27-12-522-2227

Mobile: +27-71-666-2227

Email: edward.makwana@bmw.co.za

The BMW Group:

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy

Internet: www.bmwgroup.com 

                www.bmwmotorrad.com

                www.bmwmotorrad.co.za

Facebook: http://www.facebook.com/BMWMotorrad (BMWMotorradSA)

Twitter: http://twitter.com/BMWMotorrad (@BMWMotorradSA)   

YouTube: http://www.youtube.com/BMWMotorrad (BMWMotorradSA)