PressClub United Kingdom · Article.
UK presskit: The new BMW 1 Series Convertible
Wed Mar 12 12:00:00 CET 2008 Press Kit
Following the UK media launch of the new BMW 1 Series Convertible, attached is the detailed press kit plus pictures issued for the UK market.
Press Contact.
Chris Overall
BMW Group
Tel: +447815370990
send an e-mail
Author.
Chris Overall
BMW Group
Contents 1. The new BMW 1 Series Convertible: Short story p2 2. Design p4 3. Drivetrain p8 4. Chassis p14 5. Market p16 6. Optional highlights p18 7. Standard and optional equipment (see separate documents) p19 8. Technical specifications p20 9. Line drawings p22 10. Torque curves p26
1. The new BMW 1 Series Convertible
Short story
At its launch in 2004 the new BMW 1 Series five-door hatchback was unique. It
was the only rear-wheel-drive car in the compact segment of the modern era.
Its focus? Uncompromised driving dynamics that remain unsurpassed for a brand
new customer. The range has since expanded to include a three-door hatchback
and a two-door Coupé. On 5 April 2008, the 1 Series family will be completed
with the launch of the first premium compact convertible by BMW for three
decades.
The BMW 1 Series range is also the perfect showcase for BMW's EfficientDynamics
technology and the new convertible continues that theme. Blending BMW's
renowned driving dynamics and performance with class-leading economy and
emissions, the BMW 1 Series Convertible delivers driver enjoyment and low
running costs in equal measure.
The range is initially available as BMW 120i and 125i Convertible models, but
will be joined a few weeks later by three other engine derivatives, the 118i,
120d and 135i. Two Hams Hall derived four-cylinder powerplants (118i and 120i)
offer an affordable way into BMW 1 Series Convertible ownership, while the 120d
four-cylinder diesel engine is the most economical in the range. Two
six-cylinder engines, powering the 125i and 135i, balance performance and
refinement to offer the best in open-air driving dynamics. The 218hp engine in
the 125i Convertible is a first for the 1 Series model range. The 306hp engine
in the 135i is the current International Engine of the Year holder and powers
the range flagship.
BMW's smallest four-seat convertible might be compact in dimensions, but it
features the same technology as some of the marque's larger luxury models. One
such key feature of the 1 Series Convertible is that all leather-upholstered
cars come as standard with BMW's innovative SunReflective leather technology.
This helps keep the surface temperature of the upholstery on a hot day up to 20
degrees centigrade lower than a normally upholstered leather seat. The BMW 1
Series is also ahead of the competition as, unlike some competitors, it has a
completely electric-powered roof that can be raised or lowered at speeds in
excess of 30mph.
Key Facts
• BMW's first compact executive convertible model for more than 30 years.
• Range flagship powered by world's most powerful production six-cylinder
petrol engine and current International Engine of the Year.
• New 218hp six-cylinder engine debuts in 1 Series range.
• Four-cylinder diesel offering more than 55mpg and just 134g/km.
• Best in segment for acceleration and economy.
• Class-leading residual values.
• Full-electric fabric soft-top that can be opened or closed up to 31mph.
• SunReflective leather technology debuts on 1 Series.