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PressClub USA · Article.
BMW Financial Services Remains “Authentic” Through Viral Video Campaign Promoting Extended Vehicle Protection
Tue Aug 09 19:00:00 CEST 2011 Press Release
Woodcliff Lake, NJ – August 9, 2011 – BMW Group Financial Services has launched a three-part- series of viral videos to demonstrate the significance of authenticity within one’s vehicle, as well as promoting its own extended vehicle protection program. The “Natural” campaign incorporates both humor and validity through a mixture of memorable viral and print visuals. As a captive finance organization, BMW Financial Services is continuing to seek relevant means to highlight serious vehicle coverage and will be promoting the campaign through the BMWUSA YouTube Channel, as well as the new Financial Services tab on BMW USA’s Facebook fan page.
Press Contact.
Kenn Sparks
BMW Group
Tel: +1-201-307-4467
send an e-mail
Author.
Kenn Sparks
BMW Group
Humorous Tone in BMW Financial Services’ Newest Social Media Platform Stays Relevant While Enforcing Security and Reliability for Serious Vehicle Coverage
Woodcliff Lake, NJ – August 9, 2011 – BMW Group Financial Services has launched a three-part- series of viral videos to demonstrate the significance of authenticity within one’s vehicle, as well as promoting its own extended vehicle protection program. The “Natural” campaign incorporates both humor and validity through a mixture of memorable viral and print visuals. As a captive finance organization, BMW Financial Services is continuing to seek relevant means to highlight serious vehicle coverage and will be promoting the campaign through the BMWUSA YouTube Channel, as well as the new Financial Services tab on BMW USA’s Facebook fan page.
“With social media such a significant part of our consumers’ lifestyle, we want to remain relevant to our customers’ every need,” said Shaun Bugbee, vice president of sales and marketing for BMW Group Financial Services. “Our Extended Vehicle Protection plan is a necessity for all owners, and by using a humorous, yet informative, means to remind consumers of its intention, we can stay top-of-mind without being intrusive.”
BMW Financial Services’ “Natural” Campaign promotes the company’s Extended Vehicle Protection Plan and through three separate viral video spots exemplifies the use of original BMW replacement parts, showcased through humorous visuals to portray the tagline that “some things just aren’t natural.”
The spots, produced by NYC-based G2 USA, a WPP company, began the week of July 18th, and enforce the idea of remaining authentic while highlighting various animals in a funny way, depicting “un”natural body parts, ie., a horse with zebra legs; penguins with a toucans beak; and a lion with a water buffalo horn. All CGI work was produced by QuietMan of NYC. The videos can be viewed through the company’s facebook fan page directly at http://www.facebook.com/BMWUSA?sk=app_199134910131531 (or www.facebook.com/BMWUSA under the “financial services” tab) or through http://www.youtube.com/user/BMWUSA .
The Extended Vehicle Protection Plan is an assurance that the brand stands behind all service contracts and not only guarantees 100 percent original BMW replacement parts, but offers additional security and benefits including:
- Covered repairs performed at an authorized BMW repair facility
- Use of only original BMW parts (vehicle safety and advanced components not compromised by inferior parts)
- 24-hour BMW Roadside Assistance, in the unlikely event of a breakdown
- Protection of vehicle resale value
- A worry-free ownership experience
All repairs are performed by trained BMW Technicians who use only new or remanufactured original BMW parts.
About BMW Group Financial Services
BMW Group Financial Services was established in the U.S. in 1992 to support the sales and marketing efforts of BMW of North America. Since then, the group has expanded to provide service to markets in multiple countries and continues to evolve beyond its role as a captive finance unit.
BMW Group Financial Services offers a wide range of leasing, retail and commercial financing and banking products tailored to meet the needs of the BMW customer. The group also provides financing to BMW dealers for expanding dealership capabilities and enhancing overall operations. With more than $34 billion in serviced assets and 1,000,000 automotive lending customers across the U.S., Canada and Mexico, BMW Group Financial Services finances almost three-quarters of the BMWs sold or leased in North America. BMW Group Financial Services employs more than 800 people, including consultants and temporary workers, most of whom are located in the Hilliard, Ohio Regional Service Center which serves the U.S., Canada and Mexico.
In 2001, the MINI Financial Services division was established to provide support for the brand’s dealer and customer networks by offering various financing and leasing options. Alphera Financial Services was established in 2006 to provide financial services to dealers who are not part of the BMW and MINI networks.
BMW Group Financial Services also offers credit card products through its subsidiary, the BMW Bank of North America. up2drive.com is a division of BMW Bank of North America, a wholly-owned subsidiary of BMW Financial Services NA, LLC. BMW Insurance Agency, Inc., a property and casualty producer, is also part of BMW Group Financial Services.
Information about BMW Group products is available to consumers via the Internet at:
www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com
Media Contact:
TomStepanchak
General Manager, Marketing
BMW Group Financial Services
(201) 307- 4124 Tom.Stepanchak@bmwfs.com
Deb Pollack for BMW Group Financial Services
(805) 320-9248 dpollack1@earthlink.net