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PressClub USA · Article.
A Striking Study in Premium Design for latest Síragon Computer.
Tue Feb 14 14:52:00 CET 2012 Press Release
Los Angeles, February 14, 2012 – Created in collaboration with BMW Group DesignworksUSA, the Síragon AIO 9000 Series all-in-one computer is the flagship of the Síragon range and has been chosen by a jury of independent industrial designers, engineers and members of the trade press as a CES (Consumer Electronics Show in Las Vegas) Innovations 2012 Design and Engineering Awards Honoree in the Computer Hardware & Components product category.
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Kenn Sparks
BMW Group
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Author.
Kenn Sparks
BMW Group
Honored by World Leading IT Tradeshow in Las Vegas.
Los Angeles, February 14, 2012 – Created in collaboration with BMW Group DesignworksUSA, the Síragon AIO 9000 Series all-in-one computer is the flagship of the Síragon range and has been chosen by a jury of independent industrial designers, engineers and members of the trade press as a CES (Consumer Electronics Show in Las Vegas) Innovations 2012 Design and Engineering Awards Honoree in the Computer Hardware & Components product category.
Perhaps most immediately striking about the Síragon AIO 9000 is the way in which its monitor is held from the left by the CPU’s unique asymmetrical base, creating a cantilevered effect that seems to suspend the monitor weightlessly over the work surface. The form is appealing both in its form and ergonomic function, as it provides easy, clutter-free access to the CPU’s connectors and drives. The cantilever design form is carried through to the AIO 9000 Series’ keyboard and mouse, together creating a modular and dynamic effect reminiscent of contemporary architecture. This breakthrough design is paired with the all-in-one computer’s impressive performance that incorporates exceptionally low power-consumption characteristics.
“The Síragon AIO 9000 Series all-in-one computer stands apart from the crowd, projecting confidence and capability through its pursuit of uncompromised design excellence,” says Laurenz Schaffer, President, BMW Group DesignworksUSA. “We are honored that this creative collaboration with Síragon on product design and branding has captured the attention of the CES Innovations 2012 Design and Engineering Awards, and thank its jury for this prestigious recognition,” Schaffer continued.
The Síragon AIO 9000 Series all-in-one computer launches in South America in mid-2012, with additional markets to be announced.
Headquartered in Valencia, Venezuela, Síragon is among the top two manufactures and suppliers of personal computing products and consumer electronics in that market. Síragon joins an impressive roster of leading technology pioneers that have selected DesignworksUSA for its creative services in recent years.
ABOUT DESIGNWORKS USA
DesignworksUSA is a creative consultancy that’s been driving innovation for forty years. Acquired by BMW Group in 1995, DesignworksUSA enables its parent company as well as internationally-renowned clients outside the automotive industry to grow their businesses through a portfolio of creative consulting services. With clients including Coca Cola, Dassault Aviation, Embraer, John Deere, HEAD, HP, Microsoft, Siemens, Intermarine, and Varian Medical Systems, DesignworksUSA is deeply immersed in a broad cross-section of industries. Combining cross-fertilized knowledge with strategic long-term perspectives and global context provided by studios in Los Angeles, Munich and Singapore, DesignworksUSA draws upon its unique and vibrant resources to create the future. In 2012, DesignworksUSA will celebrate the opening of a new studio in Shanghai, its first such facility in mainland China. designworksusa.com