BMW Debuts New Two-Man Bobsled Prototype Built for USA Bobsled &
Skeleton Federation
Woodcliff Lake, NJ – January 18, 2013… BMW of North
America, the Official Mobility Partner of the United States Olympic
Committee (USOC), today announced that the U.S. Men’s Bobsled Team
will race the BMW two-man bobsled for the first time at the FIBT World
Cup in Igls, Austria this Saturday, Jan. 19. Developed in
collaboration with the USA Bobsled & Skeleton Federation (USBSF),
BMW applied its world-class design and engineering expertise to
redesign the two-man sled in the hopes of helping Team USA chase its
first Olympic gold medal in the event since 1936.
“The results of our testing thus far have been promising, but the
true test of a bobsled’s speed is determined in competition,” said
U.S. men’s bobsled head coach Brian Shimer. “The team couldn’t wait to
get this sled on the ice, so we bumped up its debut to Igls and we’re
looking forward to seeing it in action. We need to test it under race
conditions to see what improvements to make for next season.”
Applying processes similar to its vehicle development, namely the
application of BMW EfficientDynamics, BMW has paired intelligent
lightweight materials, such as carbon fiber, with optimized
aerodynamics to design the new sled. With this approach, BMW was able
to reconfigure the sled’s weight distribution to achieve an optimized
balance of the regulations’ mandated sled weight. The result is a
significantly lighter body shell with a low and centralized center of gravity.
The automaker is leveraging its expertise in designing with carbon
fiber from BMW i, the company’s sustainable division, which designs
strong, lightweight carbon fiber electric vehicles.
“After more than a year-long development process, we’re thrilled for
the USA Bobsled and Skeleton Federation to finally race this
bobsled,” said Michael Scully, Creative Director, BMW Group
DesignworksUSA, BMW Group’s international design and creative
consultancy. “BMW EfficientDynamics techniques are at the heart of the
sled’s design, making it sleeker, lighter and we hope faster:
essentially a BMW on ice. We’re anxious to see how it performs
against Team USA’s competitors.”
This is the second BMW two-man bobsled prototype developed for Team
USA, and it will remain in development for the remainder of the
2012/2013 FIBT World Cup competition season. BMW will continue
gathering data and feedback from the athletes, coaches and individual
races to enhance the performance of the new sled in preparation for
the Sochi 2014 Olympic Winter Games.
To learn more about BMW’s partnership with the USOC and its four
national governing body partners – USBSF, US Speedskating, USA
Swimming and USA Track & Field, visit www.bmwusanews.com.
BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all
X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The
BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car and BMW Sports Activity Vehicle
centers, 139 BMW motorcycle retailers, 115 MINI passenger car dealers,
and 34 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW
Group’s sales headquarters for North America, is located in Woodcliff
Lake, New Jersey.
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Journalist note: Information about BMW Group and its
products in the USA is available to journalists online at www.bmwgroupusanews.com and
www.press.bmwna.com.