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PressClub USA · Article.
MINI USA Kicks Off MINI Match Day — Nationwide Dealer Event Series Bringing Soccer Culture and Go-Kart Thrills.
Wed Jun 03 16:25:00 CEST 2026 Press Release
Woodcliff Lake, NJ: MINI USA announced the launch of MINI Match Day, a nationwide dealer event series bringing soccer-inspired energy, hands-on test drives, and exclusive vehicle access to 98 MINI dealerships across the country. Running from June 2 through July 22, 2026, the program invites fans and drivers alike to experience what MINI does best — on their own turf.
Press Contact.
Andrew Cutler
BMW Group
Tel: 201-307-3784
Fax: 201-930-3254
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Andrew Cutler
BMW Group
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- MINI Match Day launched, June 2, 2026, with all-day events rolling out across 98 participating dealers nationwide through July 22.
- Each event features exclusive access to the MINI 1965 Victory Edition special edition model, custom jersey personalization, immersive photo experiences, live DJ entertainment, and interactive games.
- MINI Match Day is proud to partner with Soccer Shots, a national organization dedicated to youth soccer enrichment, as part of its commitment to the game and the communities it brings together.
Woodcliff Lake, NJ: MINI USA announced the launch of MINI Match Day, a nationwide dealer event series bringing soccer-inspired energy, hands-on test drives, and exclusive vehicle access to 98 MINI dealerships across the country. Running from June 2 through July 22, 2026, the program invites fans and drivers alike to experience what MINI does best — on their own turf.
Each MINI Match Day is a one-day, all-day event hosted at a participating dealer. Guests can get behind the wheel and feel MINI’s signature go-kart handling firsthand, with exclusive access to the limited MINI 1965 Victory Edition on-site. Beyond the drive, the experience is built for the whole crew.
As part of MINI Match Day, MINI USA is partnering with Soccer Shots, North America's leading youth soccer enrichment program. Through participation at select MINI Match Day events and promotional support, the collaboration will help connect more families with Soccer Shots' mission while creating engaging soccer-inspired experiences that bring communities together.
What to Expect at Match Day Events
- Jump into the driver’s seat — Experience MINI’s signature go-kart handling and enjoy exclusive access to the MINI 1965 Victory Edition.
- Custom Match Day jersey — Personalized with your favorite team, colors, number, and more.
- Immersive photo experience — Capture your Match Day moment in a one-of-a-kind activation.
- Live entertainment from DJ MINI — Kick back to a custom soundtrack all day long.
- Foosball and interactive games — Challenge your crew and stay in the game between drives.
To find your nearest participating dealer and register for a Match Day event, visit: https://minimatchday2026.miniusaevents.com/?token=PR.
Full MINI Match Day Schedule
Event Date / Dealer | State |
Tuesday, June 2, 2026 |
|
MINI of Bedford | OH |
MINI of Towson | MD |
MINI of Knoxville | TN |
Wednesday, June 3, 2026 |
|
MINI of Burlington | MA |
MINI of Annapolis | MD |
Thursday, June 4, 2026 |
|
MINI of Latham | NY |
MINI of Sterling | VA |
MINI of the Main Line | PA |
MINI of Nashville | TN |
Friday, June 5, 2026 |
|
MINI of Montgomery County | PA |
MINI of West Chester | PA |
Saturday, June 6, 2026 |
|
MINI of Rochester | NY |
MINI of Alexandria | VA |
MINI of Allentown | PA |
Roadshow MINI | CT |
Monday, June 8, 2026 |
|
MINI of Pittsburgh | PA |
Tuesday, June 9, 2026 |
|
Crown MINI of Richmond | VA |
MINI of Edison | NJ |
Flow MINI of Winston Salem | NC |
Wednesday, June 10, 2026 |
|
Classic MINI | GA |
Checkered Flag MINI | VA |
MINI of Freeport | NY |
Hendrick MINI | NC |
Thursday, June 11, 2026 |
|
MINI of Dublin | OH |
MINI of Manhattan | NY |
Friday, June 12, 2026 |
|
Cincinnati MINI | OH |
Flow MINI of Raleigh | NC |
Habberstad MINI | NY |
Mall of Georgia MINI | GA |
Saturday, June 13, 2026 |
|
Dreyer & Reinbold MINI | IN |
MINI of Mt Laurel | NJ |
Global Imports MINI | GA |
Tuesday, June 16, 2026 |
|
MINI of Des Moines | IA |
MINI of Charleston | SC |
MINI of Morristown | NJ |
MINI of St Louis | MO |
Wednesday, June 17, 2026 |
|
MINI of Omaha | NE |
MINI of Fairfield County | CT |
Thursday, June 18, 2026 |
|
Baron MINI | LA |
Tom Bush MINI | FL |
MINI of Warwick | RI |
MINI of Fort Wayne | IN |
Friday, June 19, 2026 |
|
MINI of Wichita | KS |
Orlando MINI | FL |
New Country MINI | CT |
MINI of Grand Rapids | MI |
Saturday, June 20, 2026 |
|
Jackie Cooper MINI | OK |
Ferman MINI of Tampa Bay | FL |
Ray Cantena MINI of Westchester | NY |
Motor City MINI | MI |
Tuesday, June 23, 2026 |
|
Schomp MINI | CO |
MINI of Wesley Chapel | FL |
MINI of Rockland | NY |
MINI of Madison | WI |
Wednesday, June 24, 2026 |
|
MINI of Loveland | CO |
MINI of Fort Myers | FL |
Herb Chambers MINI of Boston | MA |
International MINI | AL |
Thursday, June 25, 2026 |
|
MINI of Coconut Creek | FL |
MINI of Peabody | MA |
Friday, June 26, 2026 |
|
MINI of Murray | UT |
MINI of South Miami | FL |
Motorwerks MINI | MN |
Saturday, June 27, 2026 |
|
Braman MINI of Miami | FL |
MINI of Ramsey | NJ |
Tuesday, June 30, 2026 |
|
Braman MINI of Palm Beach | FL |
Tuesday, July 7, 2026 |
|
Seattle MINI | WA |
MINI of Plano | TX |
Wednesday, July 8, 2026 |
|
MINI of Portland | OR |
MINI of Dallas | TX |
MINI of Monrovia | CA |
Thursday, July 9, 2026 |
|
MINI of Pensacola | FL |
MINI of Fort Worth | TX |
MINI of Universal City | TX |
Friday, July 10, 2026 |
|
MINI of Stevens Creek | CA |
Bob Smith MINI | CA |
Saturday, July 11, 2026 |
|
MINI of San Francisco | CA |
MINI of the Woodlands | TX |
MINI of Austin | TX |
MINI of Downtown Los Angeles | CA |
Tuesday, July 14, 2026 |
|
MINI of Berkeley | CA |
MINI of Clear Lake | TX |
MINI of Glencoe North Shore | IL |
South Bay MINI | CA |
Wednesday, July 15, 2026 |
|
MINI of Marin | CA |
Momentum MINI | TX |
Patrick MINI | IL |
MINI North Scottsdale | AZ |
Thursday, July 16, 2026 |
|
MINI of San Antonio | TX |
Bill Jacobs MINI | IL |
Friday, July 17, 2026 |
|
MINI of Tempe | AZ |
MINI of Escondido | CA |
Saturday, July 18, 2026 |
|
MINI of San Diego | CA |
Sandia MINI | NM |
Chicago - Open Point | IL |
Tuesday, July 21, 2026 |
|
MINI of Reno | NV |
MINI of Las Vegas | NV |
Wednesday, July 22, 2026 |
|
Niello MINI | CA |
Corporate Communications Contact:
Andrew Cutler, Head of Communications
MINI USA
Phone: 201-376-4962
E-mail: Andrew.cutler@miniusa.com
About MINI in the US
MINI is an independent brand of the BMW Group. In the United States,
MINI USA operates as a business unit of BMW of North America, LLC,
located in Woodcliff Lake, New Jersey and includes the marketing and
sales organizations for the MINI brand. The authorized MINI USA dealer
organization is represented by a network of 105 MINI full passenger
car sales and service dealers located throughout the US. MINI USA
began selling vehicles in the U.S. in 2002 with the introduction of
the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand
in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:
Media information about MINI and its products is
available to journalists on-line at www.press.bmwgroup.com/usa.
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