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BMW of North America Reports Full Year 2025 U.S. Sales Results.

Woodcliff Lake, NJ – January 5, 2026… BMW of North America today reported full year 2025 and Q4 2025 sales results for the BMW and MINI brands in the U.S.

Finance, Facts, Figures
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Corporate

The BMW iX3 Ushers in Next-Generation Innovations at CES 2026.

Woodcliff Lake, NJ – January 5, 2026… The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of ...

Media Set
   Attachments(1x, 150.47 KB)   Photos(59x, 508.01 MB)

NA5
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BMW i
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Technology
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iX3
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Las Vegas
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Mobility of the Future
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Infotainment, Control Concepts
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BMW ConnectedDrive
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America
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Artificial Intelligence

A Milestone for Human-Vehicle Interaction. BMW Intelligent Personal Assistant expanded to include Amazon Alexa + Technology.

Woodcliff Lake, NJ – January 5, 2026… In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.

NA5
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Technology
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BMW i
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iX3
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Connected Car
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BMW ConnectedDrive
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Infotainment, Control Concepts
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Mobility of the Future
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Artificial Intelligence

BMW Group to Showcase New BMW iX3 with its Key Innovations at Consumer Electronics Show (CES) 2026.

Woodcliff Lake, NJ – December 17, 2025… The new BMW iX3 and its trailblazing innovations will be shown at the CES 2026. Having won multiple innovation- and car-of-the-year awards* even before hitting the streets, the first vehicle of BMW’s Neue Klasse is set to impress the visitors of the most influential technology trade show.

Technology

BMW MOTORRAD MOTORSPORT and OrangeCat Racing Announce the new OrangeCat BMW MOTORRAD Racing Team for the 2026 MotoAmerica Superbike Race Season.

Woodcliff Lake, NJ – December 9, 2025 . . . BMW Motorrad Motorsport and BMW Motorrad USA are proud to announce that OrangeCat Racing becomes an official BMW MOTORRAD MOTORSPORT Team for the 2026 MotoAmerica Superbike racing season.

BMW M Motorsport
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BMW Motorrad
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Sports

BMW Returns to Art Basel Miami Beach 2025 with Acclaimed Artist Kennedy Yanko.

Miami Beach, FL – December 4, 2025… As Art Basel’s Official Global Automotive Partner, BMW reinforces its longstanding dedication to the arts — a commitment that spans over five decades. Since 1972, BMW has championed artistic innovation through hundreds of initiatives worldwide. While the partnership with Art Basel has flourished for over 20 years, this year’s return to Art Basel Miami Beach, in collaboration with renowned artist Kennedy Yanko, marks ...

Lifestyle Events
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Lifestyle

2026 BMW Motorrad USA Model Year Update

Woodcliff Lake, NJ – November 27, 2025 . . . BMW Motorrad USA announces 2026 model year pricing, color, and equipment update information.

BMW Motorrad

The BMW Z4 Final Edition.

Woodcliff Lake, NJ – November 25, 2025…Since its introduction in 2002, the BMW Z4 Roadster has been thrilling enthusiasts with its unique combination of classic proportions, a purist driving experience, and sporty dynamics. Today, BMW announces the Z4 Final Edition – a special Z4 M40i commmorating the end of production of the iconic 2-seat Roadster. The Z4 Final Edition will be characterized by its exclusive BMW Individual paint, unique interior accents, ...

G29
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Z4

IONNA announces over $250 million planned investment in California EV infrastructure.

DURHAM, NC — [November 20, 2025] — IONNA, the joint venture and nationwide electric vehicle (EV) charging network, is celebrating a swell in the California wave, first announced last May. Concluding a week-long kick off tour of Rechargery stations across major metropolitan cities in California, IONNA is announcing a planned investment of more than $250 million in infrastructure across the Golden State over the next three years.

Technology

The 2026 BMW M340i xDrive 50 Jahre Edition.

Woodcliff Lake, NJ – November 18, 2025…In July of 1975 at Olympic Stadium in Munich, the world was introduced to the very first BMW 3 Series. The 3 Series has since become the byword for ‘sports sedan’ and has embodied the very soul of BMW for five decades. Today, BMW marks this anniversary with a special, limited-edition 3 Series: the 2026 BMW M340i xDrive 50 Jahre Edition. The 50 Jahre Edition pays homage to 3 Series that came before with distinctive BMW ...

G21
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M Cars
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M340

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BMW Motorrad presents the new BMW R 1300 R.
Thu Apr 10 17:00:00 CEST 2025
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The new 2024 BMW M 1000 XR.
Thu Oct 26 17:00:00 CEST 2023
M Series
The new 2024 BMW R 1300 GS.
Thu Sep 28 17:35:00 CEST 2023
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BMW reinvents itself: The BMW Vision Neue Klasse.
Sat Sep 02 10:30:00 CEST 2023
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HERE HD Live Map Powers hands-free driving and routing functionalities in the new BMW 7 Series.
Mon Nov 07 20:01:00 CET 2022
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The BMW iX3 Ushers in Next-Generation Innovations at CES 2026.

Mon Jan 05 22:00:00 CET 2026Press Release

Top

Woodcliff Lake, NJ – January 5, 2026… The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of ...

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iX3
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Las Vegas
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Mobility of the Future
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A Milestone for Human-Vehicle Interaction. BMW Intelligent Personal Assistant expanded to include Amazon Alexa + Technology.

Mon Jan 05 18:00:00 CET 2026Press Release

Top

Woodcliff Lake, NJ – January 5, 2026… In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.

NA5
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BMW i
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iX3
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BMW ConnectedDrive
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Infotainment, Control Concepts
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Mobility of the Future
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Artificial Intelligence
 
 

BMW Group to Showcase New BMW iX3 with its Key Innovations at Consumer Electronics Show (CES) 2026.

Wed Dec 17 13:00:00 CET 2025Press Release

Top

Woodcliff Lake, NJ – December 17, 2025… The new BMW iX3 and its trailblazing innovations will be shown at the CES 2026. Having won multiple innovation- and car-of-the-year awards* even before hitting the streets, the first vehicle of BMW’s Neue Klasse is set to impress the visitors of the most influential technology trade show.

Technology

Technology

The BMW iX3 Ushers in Next-Generation Innovations at CES 2026.

Mon Jan 05 22:00:00 CET 2026Press Release

Woodcliff Lake, NJ – January 5, 2026… The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of ...

 
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BMW i
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Technology
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iX3
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Connected Car
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Las Vegas
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Mobility of the Future
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Infotainment, Control Concepts
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BMW ConnectedDrive
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America
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Artificial Intelligence

Mon Jan 05 18:00:00 CET 2026Press Release

A Milestone for Human-Vehicle Interaction. BMW Intelligent Personal Assistant expanded to include Amazon Alexa + Technology.

Wed Dec 17 13:00:00 CET 2025Press Release

BMW Group to Showcase New BMW iX3 with its Key Innovations at Consumer Electronics Show (CES) 2026.

Thu Nov 20 16:25:00 CET 2025Press Release

IONNA announces over $250 million planned investment in California EV infrastructure.

All articles for Technology

Corporate

BMW of North America Reports Full Year 2025 U.S. Sales Results.

Mon Jan 05 22:22:00 CET 2026Press Release

Woodcliff Lake, NJ – January 5, 2026… BMW of North America today reported full year 2025 and Q4 2025 sales results for the BMW and MINI brands in the U.S.

 
Finance, Facts, Figures
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Corporate

Mon Nov 24 22:07:00 CET 2025Press Release

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 47: “BMW NA Associates: The People Make the Difference.”

Mon Nov 17 22:00:00 CET 2025Press Release

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 46: “BMW of North America Headquarters: Dynamically Adjusting to the Market and Associate Work Models.”

Wed Nov 05 21:32:00 CET 2025Press Release

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 44:” Continuity in a Crisis: BMW NA Survives and Thrives During the COVID-19 Pandemic”.

All articles for Corporate

Latest Photos Sets

 
 
 
 
The BMW iX3 Ushers in Next-Generation Innovations at CES 2026. 
 
 
 
 
Chapter 50. The Second Revolution: A Neue Klasse for the 21st Century.  
 
 
 
 
BMW Returns to Art Basel Miami Beach 2025 with Acclaimed Artist Kennedy Yanko.  
 
 
 
 
2026 BMW Motorrad USA Model Year Update 
 
 
 
 
The BMW Z4 Final Edition. 
 
 
 
 
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 47: “BMW NA Associates: The People Make the Difference.”  
 
 
 
 
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 46: “BMW of North America Headquarters: Dynamically Adjusting to the Market and Associate Work Models.” 
 
 
 
 
The 2026 BMW M340i xDrive 50 Jahre Edition. 
 
 
 
 
BMW Group Celebrates 50 Years of American Ingenuity at Designworks. 
 
 
 
 
Chapter 45. Customer Racing: BMW M Motorsport Brings Factory-Built Race Cars to North America 
 
 
 
 
First IMSA test for the updated BMW M Hybrid V8: New headlights make their debut at Daytona. 
 
 
 
 
2026 BMW i4 update measures. 
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Latest Videos

 

MINI Paul Smith Edition: Designers Video

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The BMW iX3 Ushers in Next-Generation Innovations at CES 2026.

Mon Jan 05 22:00:00 CET 2026Press Release

Woodcliff Lake, NJ – January 5, 2026… The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of ...

 
NA5
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BMW i
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Technology
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iX3
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Connected Car
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Las Vegas
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Mobility of the Future
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Infotainment, Control Concepts
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BMW ConnectedDrive
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America
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Artificial Intelligence

Mon Jan 05 18:00:00 CET 2026Press Release

A Milestone for Human-Vehicle Interaction. BMW Intelligent Personal Assistant expanded to include Amazon Alexa + Technology.

Mon Dec 15 21:15:00 CET 2025Press Release

Chapter 50. The Second Revolution: A Neue Klasse for the 21st Century.

Thu Nov 06 13:47:00 CET 2025Press Release

2026 BMW i4 update measures.

All articles for BMW i

BMW

The 2026 BMW M850i Edition M Heritage.

Fri Aug 15 04:15:00 CEST 2025Press Release

Pebble Beach, CA/Woodcliff Lake, NJ – August 14,2025…Since its North American debut on the misty coast of Monterey, CA, in 2018, the BMW 8 Series Gran Coupe has been acclaimed for its graceful styling, strong performance, and advanced technology. Today, BMW returns to Pebble Beach to unveil a very special limited-edition 8 Series: the 2026 M850i Edition M Heritage. The M850i Edition M Heritage evokes the original 8 Series from the 1990s through five ...

 
BMW
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BMW M

Tue Aug 12 19:21:00 CEST 2025Press Release

CHAPTER THIRTY-TWO | “Upper Echelon: BMW Group revives Rolls-Royce Motor Cars for the modern era”.

Wed Jun 11 19:14:00 CEST 2025Press Release

Consumer Survey Commissioned by BMW Group in the U.S. Reveals Growing Consumer Optimism and Expectations Around Electric Vehicles

Wed Jun 11 19:12:00 CEST 2025Press Release

Consumer Survey Commissioned by BMW Group in the U.S. Reveals Growing Consumer Optimism and Expectations Around Electric Vehicles

All articles for BMW

MINI

British with a twist: The MINI Paul Smith Edition.

Wed Oct 29 14:15:00 CET 2025Press Release

The new MINI Paul Smith Edition marks the next step in the successful collaboration between two British icons. This partnership is grounded in shared values of craftsmanship, creativity and innovation, combining MINI's distinctive appearance with Paul Smith's remarkable design language. The new edition for the MINI Cooper Family stands out with a unique look featuring a British twist.

 
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MINI
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5 Door
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MINI Convertible

Fri Oct 17 20:00:00 CEST 2025Press Release

MINI USA Activates in Austin with Sports Illustrated: Club SI at Turn 12 and a Fireside Chat with Charlie Cooper.

Fri Oct 10 22:35:00 CEST 2025Press Release

MINI USA Partners with Red Bull to Drive Creativity and Culture at the 2025 Red Bull Dance Your Style World Final in Los Angeles.

Tue Sep 30 19:30:00 CEST 2025Press Release

MINI LAUNCHES CHARGEFORWARD PROGRAM, BUILDING ON BMW GROUP’S ELECTRIFICATION SUCCESS

All articles for MINI

BMW Motorrad

BMW MOTORRAD MOTORSPORT and OrangeCat Racing Announce the new OrangeCat BMW MOTORRAD Racing Team for the 2026 MotoAmerica Superbike Race Season.

Tue Dec 09 17:00:00 CET 2025Press Release

Woodcliff Lake, NJ – December 9, 2025 . . . BMW Motorrad Motorsport and BMW Motorrad USA are proud to announce that OrangeCat Racing becomes an official BMW MOTORRAD MOTORSPORT Team for the 2026 MotoAmerica Superbike racing season.

 
BMW M Motorsport
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BMW Motorrad
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Sports

Thu Nov 27 17:00:00 CET 2025Press Release

2026 BMW Motorrad USA Model Year Update

Tue Sep 16 19:03:00 CEST 2025Press Release

BMW Motorrad presents The Tracker accessories package for the BMW R 12 nineT.

Tue Sep 09 19:00:00 CEST 2025Press Release

A BMW R 18 Transcontinental for Pope Leo XIV.

All articles for BMW Motorrad

M Cars

The 2026 BMW M340i xDrive 50 Jahre Edition.

Sun Nov 16 16:00:00 CET 2025Press Release

Woodcliff Lake, NJ – November 18, 2025…In July of 1975 at Olympic Stadium in Munich, the world was introduced to the very first BMW 3 Series. The 3 Series has since become the byword for ‘sports sedan’ and has embodied the very soul of BMW for five decades. Today, BMW marks this anniversary with a special, limited-edition 3 Series: the 2026 BMW M340i xDrive 50 Jahre Edition. The 50 Jahre Edition pays homage to 3 Series that came before with distinctive BMW ...

 
G21
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M Cars
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M340

Thu Jul 03 18:00:00 CEST 2025Press Release

The BMW M2 CS sets a new record of 7:25.5 on the Nürburgring-Nordschleife.

Thu Jun 12 14:43:00 CEST 2025Press Release

The 2026 BMW XM Label.

Wed May 28 00:01:00 CEST 2025Press Release

The new 2026 BMW M2 CS.

All articles for M Cars

Cultural Engagement

Julie Mehretu’s BMW Art Car Celebrates its World Premiere at the Centre Pompidou in Paris.

Tue May 21 20:00:00 CEST 2024Press Release

Paris – May 21, 2024… The 20th BMW Art Car is being presented to the public for the first time today at the Centre Pompidou in Paris. Designed by renowned New York-based contemporary artist Julie Mehretu, the project transforms the BMW M Hybrid V8 racecar into a performative work of art, continuing a longstanding tradition of BMW Art Cars and competitive racing. Just a few weeks after its World Premiere in the French capital, the newest edition in the ...

 
Corporate
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Cultural Engagement
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Art Car

Thu Feb 29 19:00:00 CET 2024Press Release

Art Meets Innovation: The BMW i5 Flow NOSTOKANA.

Mon Feb 05 17:23:00 CET 2024Press Release

First Design Studies for Julie Mehretu's BMW Art Car Revealed.

Thu Nov 17 18:06:00 CET 2022Press Release

BMW is official partner of Art Basel in Miami Beach 2022. On the occasion Superblue and BMW i will present Rafael Lozano-Hemmer: “Pulse Topology”.

All articles for Cultural Engagement
 
 

BMW Returns to Art Basel Miami Beach 2025 with Acclaimed Artist Kennedy Yanko.

Thu Dec 04 19:37:00 CET 2025Press Release

Top

Miami Beach, FL – December 4, 2025… As Art Basel’s Official Global Automotive Partner, BMW reinforces its longstanding dedication to the arts — a commitment that spans over five decades. Since 1972, BMW has championed artistic innovation through hundreds of initiatives worldwide. While the partnership with Art Basel has flourished for over 20 years, this year’s return to Art Basel Miami Beach, in collaboration with renowned artist Kennedy Yanko, marks ...

Lifestyle Events
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Lifestyle
 
 

2026 BMW Motorrad USA Model Year Update

Thu Nov 27 17:00:00 CET 2025Press Release

Top

Woodcliff Lake, NJ – November 27, 2025 . . . BMW Motorrad USA announces 2026 model year pricing, color, and equipment update information.

BMW Motorrad
 
 

The BMW Z4 Final Edition.

Wed Nov 26 00:10:00 CET 2025Press Release

Top

Woodcliff Lake, NJ – November 25, 2025…Since its introduction in 2002, the BMW Z4 Roadster has been thrilling enthusiasts with its unique combination of classic proportions, a purist driving experience, and sporty dynamics. Today, BMW announces the Z4 Final Edition – a special Z4 M40i commmorating the end of production of the iconic 2-seat Roadster. The Z4 Final Edition will be characterized by its exclusive BMW Individual paint, unique interior accents, ...

G29
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Z4
 
 
Media Set  
   Attachments(1x, 563.91 KB)   Photos(9x, 11.02 MB)

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 47: “BMW NA Associates: The People Make the Difference.”

Mon Nov 24 22:07:00 CET 2025Press Release

If you ask former CEO Bernhard Kuhnt what BMW of North America’s associates contribute to the company’s success, his answer is simple: “Everything!” “BMW North America’s associates are, number one, hugely diverse in the truest sense, and very professional, very motivated,” said Kuhnt, who served as CEO from 2017 to 2021. “I had a hugely enjoyable time there because the individual areas of the organization were all driven, and they all wanted to succeed.”

Corporate
·
Corporate Events
 
 

IONNA announces over $250 million planned investment in California EV infrastructure.

Thu Nov 20 16:25:00 CET 2025Press Release

Top

DURHAM, NC — [November 20, 2025] — IONNA, the joint venture and nationwide electric vehicle (EV) charging network, is celebrating a swell in the California wave, first announced last May. Concluding a week-long kick off tour of Rechargery stations across major metropolitan cities in California, IONNA is announcing a planned investment of more than $250 million in infrastructure across the Golden State over the next three years.

Technology
 
 
Media Set  
   Attachments(1x, 411.03 KB)   Photos(8x, 57.55 MB)

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 46: “BMW of North America Headquarters: Dynamically Adjusting to the Market and Associate Work Models.”

Mon Nov 17 22:00:00 CET 2025Press Release

Since its founding in 1975, BMW of North America has occupied a number of buildings in northern New Jersey, which themselves offer a fascinating glimpse at the company’s adaptations to increasing sales as well as new models of working in the post-pandemic era.

Corporate
·
Corporate Events
 
 

The 2026 BMW M340i xDrive 50 Jahre Edition.

Sun Nov 16 16:00:00 CET 2025Press Release

Top

Woodcliff Lake, NJ – November 18, 2025…In July of 1975 at Olympic Stadium in Munich, the world was introduced to the very first BMW 3 Series. The 3 Series has since become the byword for ‘sports sedan’ and has embodied the very soul of BMW for five decades. Today, BMW marks this anniversary with a special, limited-edition 3 Series: the 2026 BMW M340i xDrive 50 Jahre Edition. The 50 Jahre Edition pays homage to 3 Series that came before with distinctive BMW ...

G21
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M Cars
·
M340
 
 

BMW Group Celebrates 50 Years of American Ingenuity at Designworks.

Tue Nov 11 20:15:00 CET 2025Press Release

Top

Santa Monica, CA – November 11, 2025… In celebration of a half-century of innovation in the U.S., the BMW Group today hosted an exclusive media program at its renowned Designworks studio in Santa Monica. The event, led by Head of BMW Group Design, Adrian van Hooydonk, offered a rare glimpse into the creative consultancy’s future-shaping vision, rooted in American ingenuity and the dynamic spirit of Southern California.

Technology
 
 
Media Set  
   Attachments(1x, 1.3 MB)   Photos(4x, 22.95 MB)

Chapter 45. Customer Racing: BMW M Motorsport Brings Factory-Built Race Cars to North America

Mon Nov 10 19:02:00 CET 2025Press Release

Since its founding in 1972, BMW Motorsport has supplied a bevy of race-ready cars to customers worldwide, but few of those cars were suitable for racing in North America. On this continent, sanctioning bodies tend to impose their own, often idiosyncratic rules, which excluded nearly all of BMW Motorsport’s customer-racing touring and GT cars.

BMW M Motorsport
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Sports
 
 
Media Set  
   Attachments(1x, 242.38 KB)   Photos(6x, 80.03 MB)

First IMSA test for the updated BMW M Hybrid V8: New headlights make their debut at Daytona.

Mon Nov 10 17:00:00 CET 2025Press Release

+++ BMW M Team WRT uses the BMW M Hybrid V8 for the first time in the IMSA series during the sanctioned test at Daytona +++ Striking update: the new headlights of the BMW M Hybrid V8 make their debut during nighttime +++ Iconic Yellow Lights continue the tradition of BMW M's racing and high-performance vehicles +++

FIA WEC
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BMW M Motorsport
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LMDh
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IMSA Series
 
 

2026 BMW i4 update measures.

Thu Nov 06 13:47:00 CET 2025Press Release

Top

Woodcliff Lake, NJ – November 6, 2025…The autumn of 2025 will bring increased efficiency, range, and in some cases more power to BMW’s most popular lineup of battery electric vehicles. The 2026 i4 eDrive40 is expected to achieve over 300 miles of range irrespective of which wheel and tire package is fitted*. And the range-topping performance model gets a significant boost in power and a new name.

G26
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BMW i
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i4
 
 
Media Set  
   Attachments(1x, 250.72 KB)   Photos(4x, 6.15 MB)

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 44:” Continuity in a Crisis: BMW NA Survives and Thrives During the COVID-19 Pandemic”.

Wed Nov 05 21:32:00 CET 2025Press Release

On December 19, 2019, a hospital in Wuhan, China reported the first case of severe acute respiratory syndrome caused by a previously unknown coronavirus that would be identified shortly thereafter as COVID-19. The disease was unusually contagious, and unusually virulent, causing its first fatalities shortly after it was identified

Corporate
·
Corporate Events




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PressClub Streaming

JAPAN MOBILITY SHOW.

Click here

Here you can see the webcast of the BMW Group Keynote at the Japan Mobility Show 2025. 

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Latest Press Kits.

The new BMW R 1300 R. (04/2025)
BMW Motorrad presents the new BMW R 1300 R.
The new BMW M 1000 XR. (10/2023)
The new 2024 BMW M 1000 XR.
The new BMW R 1300 GS. (09/2023)
The new 2024 BMW R 1300 GS.
BMW Vision Neue Klasse - Inform (09/23)
BMW reinvents itself: The BMW Vision Neue Klasse.
BMW 7 Series navigation map for the BMW Highway Assistant using HERE HD Live Map (11/2022)
HERE HD Live Map Powers hands-free driving and routing functionalities in the new BMW 7 Series.
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