BMW Financial Services Paves the Road to the 2012 London Olympic Games – Customers Gain Chance to Win by Utilizing “My BMW” Website

24/7 Account Access Offers Convenience While Engaging BMW Financial Service Customers with Complete Brand Experience.

Woodcliff Lake, NJ – December 13, 2011 –   For BMW Financial Service customers, the road to the 2012 London Olympic Games starts by logging in to the company’s My BMW website (www.bmwusa.com/mybmw) and gaining an automatic entry into the “2012 BMW Financial Services Team USA Sweepstakes.”  The Olympic Sweepstakes program is an extension of the BMW brand’s involvement as the Official Automotive Partner for the London 2012 Olympic and Paralympic Games. The outreach program encourages BMW Financial Services’ customers to explore the use of self-service efficiencies through the company’s 24/7 web access, enabling immediate access to all account activities, including managing their account profile, making payments, obtaining payoff quotes and account summaries.

Beginning December 13, 2011 and continuing through March 31, 2012, BMW Financial Services’ customers can win a grand prize trip for two to the 2012 London Olympic Games, including round-trip airfare and a full BMW experience valued at $25,000, as well as other valuable programs and merchandise.  Additional prizes include a trip for two to attend the BMW Performance Driving School in South Carolina, and merchandise from the BMW Lifestyle Collection.

 “Our customers expect a complete brand experience,” said Steve Swecker, general manager of sales operations for BMW Financial Services.  “Beginning by providing convenient, easy access to customer account needs, to our competitive spirit showcased in our Olympic involvement – we provide world-class performance standards that consistently enrich our touch points with consumers.”

BMW Financial Services customers gain the convenience of making online payments, as well as tracking and managing their monthly statements through My BMW.  The website is projected to receive more than 7 million logins this year.  

To enter the “2012 BMW Financial Services Team USA Sweepstakes,” customers may:

• Log into BMW Financial Services My BMW account at least one (1) time during the Sweepstakes Period.
• Make a qualifying online bill payment during the Sweepstakes Period (for a maximum of four entries). 
• Sign up for paperless statements.

Those customers already enrolled in the online bill payment option and paperless statements will receive automatic entries into the Olympic Sweepstakes, once they log into My BMW.

The maximum number of entries allowed during the Sweepstakes is six (6) per My BMW account.  Official rules can be found on www.bmwusa.com/mybmw.