To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
PressClub USA · Article.
BMW Group DesignworksUSA creates one-of-a-kind wearable art piece to benefit A + D Museum
Tue Mar 20 14:08:00 CET 2012 Press Release
March 10, 2012, Los Angeles…Avid automotive fans know that BMW Group often decals its development vehicles with a unique camouflage of kaleidoscoping black and white swirls. Its purpose is to obscure details of the vehicle’s finished appearance, while also hinting at the new model’s approximate shape and proportions to stir interest and curiosity. BMW Group DesignworksUSA has now created a similar effect for the body by creating a one-of-a-kind wearable art piece, entitled Yearning: Camouflaged Beauty.
Inspired by the camouflage print used to cloak BMW’s development vehicles.
March 10, 2012, Los Angeles…Avid automotive fans know that BMW Group often decals its development vehicles with a unique camouflage of kaleidoscoping black and white swirls. Its purpose is to obscure details of the vehicle’s finished appearance, while also hinting at the new model’s approximate shape and proportions to stir interest and curiosity. BMW Group DesignworksUSA has now created a similar effect for the body by creating a one-of-a-kind wearable art piece, entitled Yearning: Camouflaged Beauty.
Yearning: Camouflaged Beauty, a dress made from a gossamer fabric printed with BMW’s signature black and white camouflage, were auctioned together with wearable creations by more than 40 global players from architecture, design, fashion, graphics and visual arts at A + D Architecture + Design Museum’s Celebrate 2012 fundraiser taking place March 10, 2012, in Los Angeles.
“We find it inspirational to translate design motives which are ubiquitous to those who are immersed in the automotive industry, and yet is completely new and unexpected in the world of apparel,” says Laurenz Schaffer, President, BMW Group DesignworksUSA. “Yearning: Camouflaged Beauty illustrates how innovation can be found by cross-fertilizing ideas between seemingly disparate industries, a concept which serves as a catalyst for creativity at DesignworksUSA,” Schaffer continues.