Woodcliff Lake, NJ – May 1, 2014… The BMW Group in
the U.S. (BMW and MINI combined) reported April sales of 29,592
vehicles, an increase of 2.0 percent from the 29,011 vehicles sold in
the same month a year ago. Year-to-date, the BMW Group (BMW and MINI
combined) is up 2.5 percent on sales of 110,626 in the first four
months of 2014 compared to 107,968 in the same period in 2013.
BMW Brand Sales
Sales of BMW brand vehicles increased 8.5 percent in April for a
total of 25,202 compared to 23,225 vehicles sold in April, 2013.
Year-to-date, the BMW brand is up 10.7 percent on sales of 97,579
compared to 88,127 sold in the first four months of 2013.
“April started and ended strong, which is not typical with spring
break, holidays, and taxes due during the month,” said Ludwig
Willisch, President and CEO, BMW of North America. “The increasing
momentum including launch of new diesel models in the X3 and 7 Series
and the first sales this month of the born-electric BMW i3 gives us
considerable optimism for May and June.”
In April, best performing vehicles included the 2 Series, up 16.1
percent to 727 units; the 3/4 Series, up 18.9 percent to 9,794 units;
the X3 Sports Activity Vehicle (SAV), up 85.2 percent to 3,544 units;
and the X5 SAV, up 27.6 percent to 4,393 units.
BMW Pre-Owned Vehicles In April, sales of BMW
used vehicles (including certified pre-owned) increased 14.4 percent
to 16,234 vehicles compared to 14,194 sold in April, 2013.
Year-to-date, BMW used vehicles (including certified pre-owned) are up
13.7 percent on sales of 64,634 compared to 56,869 sold in the first
four months of 2013.
MINI Brand Sales
For April, MINI USA reported 4,390 automobiles, a decrease of 24.1
percent from the 5,786 automobiles sold in the same month a year ago.
Year-to-date, MINI USA reported a total of 13,047 automobiles, a
decrease of 34.2 percent from the 19,841 automobiles sold in the first
four months of 2013.
MINI Pre-Owned Vehicles – best April ever In
April, MINI used automobiles (including MINI NEXT certified pre-owned)
reported sales of 2,157 automobiles, an increase of 31.8 percent from
the 1,637 automobiles sold in April, 2013. Year-to-date, MINI used
automobiles (including MINI NEXT certified pre-owned) reported sales
of 8,133 automobiles, an increase of 25.5 percent from the 6,483
automobiles sold in the same four months of 2013.
Table 1: Vehicle Sales BMW of North America, LLC, April
YTD Apr 2014
BMW passenger cars
BMW light trucks
BMW Motorrad Sales BMW Motorrad USA reported
sales of 2,229 motorcycles in April, an all-time record performance
for the brand, representing an increase of 41.9 percent from the total
of 1,571 motorcycles sold in April 2013.
The three new-for-2014 boxer models helped drive growth of 87 percent
in R-Series with the new R 1200 GS Adventure the top-selling model in
the month with 297 retails. Strong contributions from the R 1200 RT
and R 1200 GS (both with 208 units) resulted in 913 boxer deliveries
in April compared to 487 this time last year.
A steady flow of port arrivals ensured the all-new S 1000 R reached
dealers across the country and with 158 retails, the new 4-cylinder
roadster helped S-Series performance to climb by 43 percent with a
total of 417 retails compared to 292 in April of 2013.
With G-Series entry level models up 62 percent, maxi-scooter sales up
44 percent and middleweight F-Series models up 21 percent, total sales
in April smashed the previous all-time record of 2,003 units set in
February of 2003.
Table 2: Motorcycle Sales BMW of North America, LLC, April
BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all
X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The
BMW Group sales organization is represented in the U.S. through
networks of 339 BMW passenger car and BMW Sports Activity Vehicle
centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers,
and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW
Group’s sales headquarters for North America, is located in Woodcliff
Lake, New Jersey.