BMW brand sales up 11.0 percent – Best August Ever
MINI brand sales down 16.9 percent
BMW Motorcycle sales down 6.0 percent
Woodcliff Lake, NJ – September 3, 2014… The BMW Group
in the U.S. (BMW and MINI combined) reported August sales of 32,220
vehicles, an increase of 5.5 percent from the 30,546 vehicles sold in
the same month a year ago. Year-to-date, the BMW Group (BMW and MINI
combined) is up 5.4 percent on sales of 245,974 in the first eight
months of 2014 compared to 233,326 in the same period in 2013.
BMW Brand Sales – Best August Ever
Sales of BMW brand vehicles increased 11.0 percent in August for a
total of 27,214 compared to 24,523 vehicles sold in August, 2013.
Year-to-date, the BMW brand is up 11.6 percent on sales of 211,005
compared to 188,997 sold in the first eight months of 2013.
“August - and Labor Day in particular – not only mean the end of
summer but they’re also the transition to the very important selling
season in the final four months of the year and the strong results
posted by both new and pre-owned BMW are the best indicator of what we
can expect,” said Ludwig Willisch, President and CEO, BMW of North
America. “Topping 200,000 sales in the U.S. in the first eight months
of this year is our new benchmark and I’m especially pleased to see
the results for our born-electric BMW i3 and we look forward to the
sales launch of the new M4 Convertible next month.”
To see and hear more of Ludwig Willisch's perspective on the August
sales results, click here.
BMW Pre-Owned Vehicles – Best August Ever In
August, sales of BMW used vehicles (including certified pre-owned and
pre-owned) increased 15.6 percent to 19,318 vehicles compared to the
16,706 vehicles sold in August, 2013. Year-to-date, BMW used vehicles
(including certified pre-owned and pre-owned) are up 13.4 percent on
sales of 134,141 compared to 118,259 sold in the first eight months of 2013.
MINI Brand Sales
For August, MINI USA reports 5,006 automobiles, a decrease of 16.9
percent from the 6,023 sold in the same month a year ago.
Year-to-date, MINI USA reported a sales total of 34,969 automobiles, a
decrease of 21.1 percent from the 44,329 automobiles sold in the first
eight months of 2013.
MINI Pre-Owned Vehicles – Best Month Ever In
August, MINI used automobiles (including MINI NEXT certified pre-owned
and pre-owned) reported sales of 2,561 automobiles, an increase of
17.4 percent from the 2,182 sold in August, 2013. Year-to-date, MINI
used automobiles (including MINI NEXT certified pre-owned) reported
sales of 17,015 automobiles, an increase of 17.5 percent from the
14,480 automobiles sold in the first eight months of 2013.
Table 1: Vehicle Sales BMW of North America, LLC, August
YTD August 2014
BMW passenger cars
BMW light trucks
BMW Motorrad Sales
BMW Motorrad USA reported sales of 1,101 motorcycles in August, a
decrease of 6.0 percent from the total of 1,171 motorcycles sold in
The go-anywhere R 1200 GS was once again the brand’s best selling
model with 135 units sold in the month and with the new for 2014 R
1200 GS Adventure and R nineT also featuring strongly, R-Series sales
increased by 7 percent over 2013 with 398 bikes delivered compared to
372 a year ago.
Thanks to improved availability of the exotic HP4, S-Series volumes
grew by 57 percent with 231 units delivered compared to 147 last year.
BMW Motorrad continues to perform ahead of last year, up 5.1 percent
after 8 months and with the imminent arrival of model year 2015
machines, is now ideally situated to take advantage of improved
availability on several high-demand models that have been constrained
throughout the summer.
Table 2: Motorcycle Sales BMW of North America, LLC, August
BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all
X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity
Coupes. The BMW Group sales organization is represented in the U.S.
through networks of 339 BMW passenger car and BMW Sports Activity
Vehicle centers, 139 BMW motorcycle retailers, 120 MINI passenger car
dealers, and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding
Corp., the BMW Group’s sales headquarters for North America, is
located in Woodcliff Lake, New Jersey.