Creative qualifying round for the German Grand Prix. BMW kicks off shop-window design competition for the PUMA for BMW WilliamsF1 Team Collection.

Munich. The racetrack for the Puma for BMW WilliamsF1 Team Collection's
shop-window concept is Munich's pedestrianised shopping area. To coincide with
Germany's Formula 1 Grand Prix in Hockenheim, scheduled for the 24th of July
2005, BMW, in collaboration with PUMA and the Munich-based fashion school
Deutsche Meisterschule für Mode, will be unveiling the winning concept from the
"Goodbye Limits" design competition. The Director of the Meisterschule für
Mode, Siglinde Zisler, regards the competition as "a special opportunity for
students to creatively produce the interface between the product and its
audience through the design of a shop window."

The best get set
The PUMA for BMW WilliamsF1 Team Collection 2005 comprises a total of 24
products: jackets, trousers, shoes and accessories. And now, in the heart of
the Bavarian capital, the new collection is set to be showcased in a truly
exceptional way. The challenge is to come up with a concept for a creative shop
window display. The winning design will be recreated between the 15th and 30th
of July in PUMA's Concept Store at 1, Theatinerstrasse, to coincide with the
German Grand Prix.

Rules for entry
The students of the Meisterschule für Mode are invited to submit their creative
ideas to the panel of judges by the end of May. The panel of judges comprises
Grit Grassberger, BMW Product Management Merchandising & Lifestyle, Kay
Niehaus, Marketing Manager International Retail at PUMA and Siglinde Zisler,
Director of the Deutsche Meisterschule für Mode. The five favourites will then
turn their concepts into a real-life model. The best design will then be
announced by the panel of judges at a ceremony at BMW in Munich on the 22nd of
June, 2005.

For queries or information, please contact:

BMW Group
Nicole Stempinsky
Public Relations, Sport Communications
Telephone: +49-89-382-51584
Fax: +49-89-382-28017

Michael Kirsch
Head of Public Relations
Telefon: +49-89-382-25111
Fax: +49-89-382-28017

Internet: www.press.bmwgroup.com
e-mail: presse@bmw.de