Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Canada · Article.

ROLLS-ROYCE MOTOR CARS OPENS FIRST STUDIO IN ASIA

Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, today opened the new Rolls-Royce Motor Cars Studio in South Korea, only the second permanent Studio for the marque worldwide after the ‘Atelier’ at the Home of Rolls-Royce Motor Cars in Goodwood, England.

Corporate
·
Regional
·
Asia Pacific
·
Rolls-Royce
 

Press Contact.

Belcourt Marc
BMW Group

Tel: 905-428-5078

send an e-mail

Downloads.

  
Attachments(1x, ~94.16 KB)
  
Photos(2x, ~1.26 MB)
  • New Rolls-Royce Motor Cars Studio to open in Incheon, South Korea on 1 November 2016
  • The only Rolls-Royce facility in the world to offer closed-course test drives by trained Rolls-Royce instructors
  • Third facility for Rolls-Royce in South Korea following the Seoul and recently announced Busan showrooms
  • Studio to complement existing dealer network for a seamless customer experience


Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, today opened the new Rolls-Royce Motor Cars Studio in South Korea, only the second permanent Studio for the marque worldwide after the ‘Atelier’ at the Home of Rolls-Royce Motor Cars in Goodwood, England.

The new Rolls-Royce Motor Cars Studio, which opens on 1 November, is the first of its kind in Asia and the only Rolls-Royce facility in the world to offer closed-course test drives. As a unique brand experience centre, it will offer guests an insight into the world of the iconic marque in a relaxed atmosphere in the most effortless of manners.

Located close to Incheon International Airport, the 200 m2 space is divided into two intimate sections. Visitors are first greeted by the ‘Car Gallery’, showcasing the latest Rolls-Royce models on a rotating basis. In the adjoining ‘Atelier’ lounge, visitors can explore the world of Rolls‑Royce Bespoke on an appointment basis. The ‘Atelier’ cossets guests in luxury surroundings reminiscent of Goodwood, bringing a flavour of the Home of Rolls-Royce to South Korea. Displays allow visitors to appreciate first-hand the depth of luxurious detailing that goes into crafting a Rolls-Royce and the wealth of Bespoke possitibilities offered, with an extensive range of examples of the wood, leather, paint and features available for their motor car. They will even be able to commission a Bespoke Rolls-Royce should they wish.

Guests will also have the opportunity to drive a variety of Rolls-Royce models on the facility’s 2.6 km closed circuit and surrounding roads. Instructors trained by the Rolls-Royce driving academy in Goodwood will offer bespoke experiences on the best way to ride in or drive a Rolls-Royce, bringing to life the legendary Magic Carpet Ride and helping discerning individuals understand the phenomenal and uniquely luxurious capabilities of a technically state-of-the-art Rolls-Royce.

Speaking at a press conference to inaugurate the Studio, Torsten Müller-Ötvös said, “South Korea is an increasingly popular destination for wealthy clientele in Asia, with Seoul flourishing as a luxury retail destination. As a luxury house with a busy clientele, we find it crucial to be able to interact with our customers in a more casual environment when they travel for business and leisure. South Korea is a country of growing importance to us as a business in Asia – last year vehicle deliveries here grew at the fastest rate in the region. We look forward to welcoming customers and people interested in Rolls-Royce to this new Studio from throughout South Korea and also around Asia.“

The Rolls-Royce Studio concept began in 2013 with the Rolls-Royce Studio in Cannes on the Cote d’Azur. In summer 2014 Rolls-Royce Motor Cars launched a second ‘Summer Studio’ at the exclusive enclave of Porto Cervo on the Costa Smeralda in Sardinia, Italy. The Porto Cervo Summer Studio this year marked its third year welcoming patrons from around the world. All Studios are united by the fact that they are more akin to a club or lounge than a traditional dealership environment.


Rolls-Royce Motor Cars Studio Overview

Start of operations:                 1 November 2016

Facility size:                               200 m2 (Car Gallery: 100m2; Atelier: 100m2)

Opening hours:                       9.00am – 6.00pm Tuesday to Sunday (except New Year and Thanks Giving)

Address:                                  BMW Group Driving Centre, 1677-77, Unseo-dong, Jung-gu, Incheon, Korea

Website:                                 www.rolls-roycemotorcars-studio.co.kr

Contact for enquiries:             koreastudio@rolls-roycemotorcars.com

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming

THE NEXT 100 YEARS WORLD TOUR - LOS ANGELES.

Follow the transmission of the press conference "Iconic Impulses. The BMW Group Future Experience." in Los Angeles.

Visit the official press streaming portal of the BMW Group. We provide live and on demand streams of the BMW Group free of charge and at first hand.

OPEN PAGE

CO2 emission information.

Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified. Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the “Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars", which can be obtained from dealerships and here as PDF.

Latest Facts & Figures.

The All-New BMW X4 M40i.
Thu Oct 01 00:01:00 CEST 2015
Brands
The all-new 2016 BMW 7 Series.
Wed Jun 10 19:30:00 CEST 2015
G11
Brands
BMW M Award 2014: Marc Marquez wins the exclusive BMW M4 Coupe.
Wed Nov 12 18:17:09 CET 2014
Awards Corporate
Show all

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login