PressClub Canada · Article.
ROLLS-ROYCE VISION NEXT 100 MAKES NORTH AMERICAN DEBUT
Tue Oct 11 21:05:00 CEST 2016 Press Release
“Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
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“Today, Rolls-Royce, the world’s leading luxury brand, has defined
the future of luxury mobility. The Grand Arrival of the Rolls-Royce
VISION NEXT 100 boldly points to a bright future for our marque
where our patrons’ individual demands for complete and authentic
personalisation will be met through an exquisite fusion of
technology, design and hallmark Rolls-Royce craftsmanship.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce
Motor Cars
“With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell
on the past. We wanted to be as innovative as possible and at the
same time transcend the design history of the marque.”
Giles Taylor, Director of Design, Rolls-Royce Motor Cars
The Rolls-Royce VISION NEXT 100, codenamed 103EX, today made its
North American debut at the historic Barker Hangar in Santa Monica,
California. 103EX is the marque’s first ever pure ‘Vision Vehicle’ and
defines the future of luxury mobility. It presents an intriguing and
aesthetically dynamic vision of the future of luxury mobility – a
completely personal, effortless and autonomous Rolls-Royce experience,
wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants
and a ‘Grand Arrival’.
103EX is one of four visionary creations announced by the BMW
Group in Munich on 7 March 2016, as it launched its centenary celebrations.
In addition to being the centenary of the BMW Group, 2016 also
represents a seminal moment in the history of Rolls-Royce Motor Cars.
For Rolls-Royce, the end of production of the seventh generation
Phantom – considered by aficionados to be "the best car in the
world" – represents the completion of the first phase of the
Rolls-Royce brand’s renaissance under BMW Group custodianship. The
success of Phantom, Ghost, Wraith and now Dawn serves as the
foundation for a bold new chapter.
103EX is the vision of the Rolls-Royce Motor Cars design team,
led by Director of Design, Giles Taylor. In the spirit of the great
coach-built cars of the past, Rolls‑Royce will create the chassis of
the future, hand-built from the most advanced materials and powered by
a zero emissions powertrain.
The Legacy of Eleanor
The ‘Voice of Eleanor’
inhabits 103EX, delivering the dream of an effortless future to her
owners. Digitally connected to every aspect of her owners’ lives and
her surrounding environment, ‘Eleanor’ becomes their virtual assistant
and chauffeur, freeing them of all effort and encumbrance. Ever
vigilant, ‘Eleanor’ safely delivers her passengers to their
destination, having already predicted the situation and surroundings
that await them.
The Grand Sanctuary
As one would expect from a
Rolls-Royce, the environment of the Grand Sanctuary is crafted from
the most precious and contemporary of materials. What is unexpected is
the feeling of lightness and simplicity, an effortless elegance. The
centrepiece of the cabin is the beautiful sofa. The best seat in the
house, it is an exquisite, futuristic interpretation of modern
furniture design. Clothed in the most opulent fabrics, it gives the
impression of floating within the cocoon of the cabin thanks to the
artful use of lighting and modern materials
The Grand Arrival
The very size of 103EX
announces the importance of its precious cargo. At 5.9 metres long and
1.6 metres high, it mirrors the perfect dimensions of today’s Phantom
Extended Wheelbase, whilst the ever constant Spirit of Ecstasy grows
in stature, harking back to the regal Phantoms of the 1920s.
Hand-crafted by the finest European glassmakers of today, she lights
the way to the future of luxury.
She is poised atop the re-imagined, yet still iconic, Pantheon
grille with the red Double-R badge of an experimental Rolls-Royce.
Whilst this radical new design language also contributes to an
effortless, unruffled journey thanks to improved air flow and reduced
air resistance, its unquestioned drama delivers a grand arrival.
“The Grand Arrival gesture of the Rolls-Royce VISION NEXT 100
creates a stage for our important passengers as they arrive at their
ultimate destination,” comments Taylor. “It is an expression of our
intrinsic understanding of the possibilities for a true luxury brand
and the desires of its customers.”